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M&A: MONIKERS AND ACQUISITIONS (opens in new window/tab)

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  1. At least Viacom hasn’t contemplated renaming itself CBS. Yet.

    Comment by CGHill — 01/31/2005 @ 10:08:26 PM

  2. Even though CBS is their crown jewel, the have so many other powerful properties — MTV, Comedy Central, Infinity Radio — that I think it’s unlikely Viacom would choose CBS as a single ID.

    However, if so, it wouldn’t be the first time the CBS name has “taken over” a parent. Westinghouse Electric renamed its whole operation to CBS two years after buying the network; it made sense, since the company shedded all its non-media assets during the maneuver. Viacom subsequently bought the reformed company shortly afterward.

    Comment by CT — 02/01/2021 @ 09:50:54 AM

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