Trackback this entry:
http://www.populationstatistic.com/archives/2005/01/31/ma-monikers-and-acquisitions/trackback/

Read entry:
M&A: MONIKERS AND ACQUISITIONS (opens in new window/tab)

2 Feedbacks
  1. At least Viacom hasn’t contemplated renaming itself CBS. Yet.

    Comment by CGHill — 01/31/2005 @ 10:08:26 PM

  2. Even though CBS is their crown jewel, the have so many other powerful properties — MTV, Comedy Central, Infinity Radio — that I think it’s unlikely Viacom would choose CBS as a single ID.

    However, if so, it wouldn’t be the first time the CBS name has “taken over” a parent. Westinghouse Electric renamed its whole operation to CBS two years after buying the network; it made sense, since the company shedded all its non-media assets during the maneuver. Viacom subsequently bought the reformed company shortly afterward.

    Comment by CT — 02/01/2021 @ 09:50:54 AM

RSS feed for feedback on this post.

Leave a comment

Comment form closed to reduce comment-spam opportunities. Sorry about the inconvenience. Please feel free to respond to this post via Trackback and/or Pingback!