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  1. I was wondering why they used a Scottish character, too, but it turns out Castrol is a Scottish company. Maybe with all the negativity towards Middle Eastern oil and Big Oil in the US, the idea is to emphasize their European background.

    Comment by James — 10/09/2021 @ 1:11 AM

  2. @James: Castrol’s not a “Scottish company”, it’s a brand that’s owned by BP, formerly British Petroleum, now just BP (or sometimes “beyond petroleum” per their marketing). But you may have something there with the subtle messaging away from traditional oil stereotypes. Of course, Euros have been in the petroleum game from the start: BP, Royal Dutch/Shell, etc.

    Comment by CT — 10/09/2021 @ 9:21 AM

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