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TIME WARNER BOOK GROUP’S BLOG APPROACH (opens in new window/tab)

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  1. Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to be always part of unanimity.
    Christopher Morley, American Novelist, Journalist, Poet (1890-1957)

    Comment by Jozef Imrich — 11/30/2004 @ 07:16:52 AM

  2. Costa, Great interview with Kelly Leonard. I haven’t worked with her, but her colleagues at Time Warner have sent Collected Miscellany several titles for review including books from Little Brown.

    Comment by David Thayer — 11/30/2004 @ 11:24:36 AM

  3. Why Bloggers Get Free Books
    As I’ve noted before, some bloggers are now getting free review books from publishers. It’s no longer just the privilege of book reviewers for mainstream media outlets, and it’s an indication of bloggers’ growing importance. Costa Tsiokos, recipien…

    Trackback by E-Media Tidbits — 11/30/2004 @ 06:34:27 PM

  4. Mad Max, R.I.P.? Hail to M.J. Rose…
    Then, after Max contacted scores of people around town over the last few days w/ a questionaire about opportunities-real and potential-in the realm of online marketing; and had begun preparing something similar for book-bloggers, inquiring about th…

    Trackback by BookAngst 101 — 11/30/2004 @ 06:36:48 PM

  5. Bloggers as Reviewers
    With 12,000 novels published a year and over 100,000 non fiction books published, it’s no surprise that 98% of what’s published doesn’t get reviewed. The space has shrunk in magazines & newspapers - or been cut altogether - and when books are review…

    Trackback by Buzz, Balls & Hype — 11/30/2004 @ 06:43:56 PM

  6. I’m a senior editor at Wiley. I’ve been working with blogs to promote some of my sports books, THE 100-YARD WAR by Greg Emmanuel and the forthcoming ACES by Mychael Urban, to great effect. The bloggers have let me reach out directly to the books’ respective target audiences, and by providing covers and some material early I’ve been able to bring the readers inside the tent early. It’s a strategy I’m now opening up to all my books, especially science.

    I also put out a call for an author for a book I’d like to commission on marching bands on Maud Newton’s blog, and I received a great response.

    Comment by Stephen S. Power — 12/01/2021 @ 09:56:09 AM

  7. Les livres, les blogs et le marketing viral
    Comme nous le rappelait Cyril Fivet dans BlogStory, des diteurs amricains envoient des services de presse des blogeurs pour qu’ils parlent de leurs bouquins. Costa Tsiokos, qui a reu un de ces livres a demand l’diteur qui les lui avait envo…

    Trackback by lafeuille — 12/01/2021 @ 11:28:41 AM

  8. Costa, you’ve got a great thread going here. BTW, THE 100-YARD WAR was reviewed at Collected Miscellany by Kevin Holtsberry. I wanted to add to my earlier post about review copies from publishers.
    Harper-Collins has been very active with us at CM in addition to TWBG. SMP, S&S, and Putnam have submitted titles as well.


    Comment by David Thayer — 12/01/2021 @ 12:24:26 PM

  9. Be a blogger; review a book
    The Time Warner Book Group (and perhaps others???) has started to send books to bloggers to review.

    Trackback by Where’s Travis McGee? — 12/01/2021 @ 01:05:05 PM

  10. Blogs Mean Business
    Costa Tsiokos, proprieter of Population Statistic, talks to Kelly Leonard, Time Warner Book Group’s Executive Director of Online Marketing, about the place of blogs in TWBG’s overall marketing strategy:

    CT: Newspapers and magazines are long-estab…

    Trackback by GalleyCat — 12/01/2021 @ 02:22:37 PM

  11. […] ednesday, December 01, 2021 FLORIDA CEO TRENDS: THE FRUIT OF MY LABORS Between interviews of publishing bigwigs and discovery of o […]

    Pingback by Population Statistic — 12/01/2021 @ 07:23:49 PM

  12. […] You never know what catches the bloggers’ imaginations. Emerging Writers Network Time Warner Book Group’s Blog Approach […]

    Pingback by Booksquare » Blogs and Readers — 12/03/2021 @ 05:44:24 AM

  13. Surfing
    Alla divisione libri della Warner considerano i blog molto importanti per le loro strategie di marketing online: “Since bloggers are writing for themselves and their readers, they have the freedom to say exactly what they think and believe, and are n…

    Trackback by Marsilio Black: The Black Blog — 12/04/2021 @ 07:54:09 AM


    As part of a slimming-down effort, Time Warner is selling its Time Warner Book Group division to French media company Lagardere (owner of Hachette Filiipacchi) for $537 million.
    I wonder if this will affect TWBG’s blog-marketing approach for bo…

    Trackback by Population Statistic — 02/06/2021 @ 03:18:07 PM


    Book publishing faces an embarrassment of riches this fall, when new volumes from Stephen King, Michael Crichton, and Robert Ludlum and other blockbuster authors will drop nearly simultaneously. With so much firepower unleashed on the New Releases she…

    Trackback by Population Statistic — 10/01/2021 @ 02:00:46 PM

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