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BANKRUPT GIFT CARDS (opens in new window/tab)

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  1. I’d be surprised if gift cards went anywhere. They’re too convenient and the chances of something like this happen pale in comparison to the losing of the card which has been going on since these things were invented. I can imagine that companies that are in financial trouble might see a marked decline in gift cards, though.

    Comment by trumwill — 03/04/2021 @ 10:03:03 PM

  2. Well, “short order” might be an exaggeration. But it wasn’t that long ago that giving gift cards/certificates was considered impersonal and a second-class act. I still feel a tinge of that when I give them — like they require less thought than a “real” present. Perceptions changed once, maybe they can again.

    Comment by CT — 03/05/2021 @ 09:50:17 AM

  3. Perceptions certainly change, but it’ll take more than a bankruptcy or two for people to start thinking that gift cards are unreliable. If companies were to start placing limitations on gift cards, such as theater gift cards cannot be used for new features or whatnot, that’d kill the market. Or maybe if people start finding out that half of the gift cards that they gave out last year got lost and were never spent. Otherwise, it’ll always be the thoughtless alternative to a personal gift and/or a gift for people that genuinely don’t know what to get people that they don’t know very well.

    Comment by trumwill — 03/06/2021 @ 02:06:52 PM

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