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VOWEL-PRUNING AS BRANDING (opens in new window/tab)

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  1. I think that Flickr was the first to adopt this new style…and while it is somewhat annoying, it is much less annoying than the “e” prefix of several years ago.

    Comment by david — 11/13/2007 @ 01:58:45 AM

  2. I neglected to mention that this letter-removal trick seems to work better when vowels are the ones getting the axe. Cognitively, you can still “read” a name like Flickr and fill in the blank; but it wouldn’t work if they had tried it as “Ficker” or “Flicke”. Another aspect to consider.

    Comment by CT — 11/19/2007 @ 11:55:24 PM

  3. […] Should this site’s URL be lumped into that offending crowd? Let’s remember that “8trk” isn’t completely nonsense-based: It’s a play off the long-departed 8-track tape that once delivered maximum music to the masses — much like this site hopes to do, in a differnt way. And I once pointed out that this site’s name is part of a general vowel-pruning trend on the Inter…. […]

    Pingback by 8trk: An Unclever Web 2.0 Name? at 8trk — 12/06/2021 @ 10:24:36 PM

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