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THE REAL REASON DON IMUS WAS FIRED (opens in new window/tab)

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  1. I don’t think that I agree. Imus was a name that it will be extremely difficult to replace. Only Howard Stern really compares. I’m sure that his salary was a factor, but I don’t think they were looking for an excuse. Not that they were doing it from the goodness of their hearts or his salary wasn’t a small factor, I think it most of it was the bad publicity (and unlike with small-time DJs, Imus was past the point where any publicity is good publicity).

    Comment by trumwill — 04/18/2007 @ 10:10:39 AM

  2. I agree that Stern and Imus are in a class by themselves. But look at how CBS fared after Stern left: They really didn’t suffer much. To a large extent, it’s a captive audience on the dial. As long as they get a passable replacement that emulates Imus’ style, I don’t see CBS taking much of a hit this time around.

    And that knowledge is what made Imus’ removal so quick. CBS may not have been actively looking for a way to dump his salary, but when this opening appeared, they grabbed it.

    Comment by CT — 04/18/2007 @ 11:52:08 PM


    If any “edgy” disc jockeys on America’s airwaves somehow thought that the Don Imus fiasco didn’t apply to them — watch out. CBS Radio today suspended the hosts of WFNY-New York’s “The Dog House With JV and Elvi…

    Trackback by Population Statistic — 04/23/2007 @ 10:36:17 PM

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