Population Statistic: Read. React. Repeat.
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Saturday, March 15, 2021

To raise the $75,000 necessary to make her next album, former one-hit wonder Jill “I Kissed A Girl” Sobule came up with a novel idea: Asking for telethon-like contributions ranging from $5 to $10,000, which net back anything from a free digital download of the completed album all the way up to the opportunity to sing on the record with Jill.

The Web-driven goal was reached and then some, with $80 thou as the grand total. Not bad for someone who was fishing around for ideas on this back in September.

That’s still a pretty lengthy fundraising cycle. Jill could have expedited the process by, say, fucking the governor of New York. That seems to be working for the now-infamous Ashley Alexandra Dupré, who’s outing as Eliot Spitzer’s “Kristen” call-girl is apparently parlaying into spiked popularity for her budding singing career.

Although I question how valid that claim is. From what I can see, you can listen to Dupré’s two songs on Amie Street all you want without buying the tracks. Does that translate to the “popularity” that’s boosting their price? I’m doubting that many people are actually coughing up money here.

Still, it’s exposure, and radio stations are warming up to the songs. Dupré might just be on her way to bigger musical fame and fortune than Sobule will ever achieve, without the begging for money part.

by Costa Tsiokos, Sat 03/15/2008 07:25:20 PM
Category: Internet, Pop Culture, Women
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Wednesday, March 12, 2021

fear and douching in las vegasPerhaps as a nod to its allure among the greasier segments of American male society, Vegas.com is running a “Welcome, Douchebags!!” travel promotion, complete with $25 discount when entering code DOUCHEBAG at checkout. And for extra good measure, they’ve staked out MySpace territory for this campaign.

Want to take advantage of those savings for your next stint in Sin City, but unsure as to whether or not you properly qualify? No sweat — just take the provided Vegas Douchebag Quiz:

- Do you know where to get the best spray-on tan?
- Do you like to show off your nipple ring in public?
- Do you know the difference between beer and malt liquor?
- Do you wear your chain inside or outside your shirt?
- Do you own more than 5 different trucker hats?

Thankfully, I’m not even close to a “fo sho” on any of those questions. Never hurts to do a personal inventory, though.

Even more than the unconventional approach, I’m surprised that Vegas.com didn’t engage Hot Chicks with Douchebags — which is of course the douchebaggiest blog on the Internet — as a partner in this marketing effort. Missed opportunity all around.

by Costa Tsiokos, Wed 03/12/2021 08:50:46 AM
Category: Advert./Mktg., Bloggin', Comedy
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Thursday, March 06, 2021

After years of going nowhere in challenging Google, Ask.com is throwing in the towel by niche-ing itself into a women-focused search engine.

Talk about a solution in search of a problem. It’s not like women are complaining that Google or Yahoo! aren’t meeting their Web researching needs. Granted, such a need can be manufactured via deft marketing and reliable technology; but as ubiquitous as Google is in this space, it’s going to be a tall order.

Basically, Ask.com is trying to cash in as quickly as it can, and since women are its chief demographic, that’s where it can have its greatest short-term ad-selling success. There’s no real strategy for the future beyond that.

And just to keep things straight: Ask.com has gone from its old Ask Jeeves manservant mascot — a somewhat masculine symbol — to a female makeover which, I presume, is going to include lots of soft colors and even flowery graphics. Quite the transformation.

by Costa Tsiokos, Thu 03/06/2021 10:54:23 PM
Category: Business, Internet, Women
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Saturday, March 01, 2021

When Cashtomato, a fledgling video-sharing site, dispatched three of its employees to crowded Union Square yesterday dressed in bright-red tomato costumes, it might as well have put bull’s-eyes on them:

“Make it rain!” and “Give me my money!” passersby shouted as the clock ticked down to the scheduled 2:29 p.m. publicity stunt, timed to mark Leap Day.

With five minutes to go, the antsy mob of 100 surged toward three workers dressed to resemble tomatoes and holding sacks and boxes of prizes up to $29.

“People grabbed and pulled on the bag,” said Jason Buzi, an executive at the fledgling video-sharing Internet company.

“I didn’t feel safe, so I let it go.”

As he fled across the street, his colleagues dropped their sacks and scattered across the park - and a wild grab for the booty ensued.

Scavengers dove to the ground and elbowed each other out of the way to get at cash-stuffed envelopes and balloons and flyers and fresh tomatoes with bills attached.

The ultimate irony here? There’s no sign of any video from this Leap Year melee on Cashtomato.com, but one did make it onto YouTube. So much for competition!

by Costa Tsiokos, Sat 03/01/2021 06:10:34 PM
Category: Internet, New Yorkin', True Crime
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Thursday, February 28, 2021

It seems like only yesterday that “Quarterlife” was going to be the long-awaited breakout Web television hit. It had MySpace behind it, with a healthy chunk of its millions of users as a built-in audience.

Flash forward: On the strength of its online performance, “Q-life” gets picked up by NBC, making an improbable comeback to the broadcast medium that originally rejected it.

And then, it tanks hard with only 3.1 million viewers, the worst network debut in 20 years, earning it cancellation and a demotion to Bravo.

What does this portend for the Web-development model for future mass-market media vehicles? The lack of even one solid success in this Web-TV crossover indicates that what works online is simply not transferable to the boob tube, despite content being content. It could be that movers and shakers on both sides are beating a dead horse in trying to find synergy this way.

by Costa Tsiokos, Thu 02/28/2008 10:41:50 PM
Category: Internet, Pop Culture, TV
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Wednesday, February 27, 2021

Despite being greased by some of that good ol’ John D. and Catherine T. MacArthur Foundation funding, the Encyclopedia of Life, a megawebsite which aims to set up a page on every single species great and small, ironically died upon birth yesterday. The site’s servers couldn’t keep up with all the traffic, and organizers are scrambling for advice on scalability.

By the nature of the site’s intended content, they’re definitely going to need it:

Tuesday’s unveiling included limited Web pages for 30,000 species. There are also “exemplar pages” that go into more depth with photos, video, scientific references, maps and text of 25 species ranging from the common potato to the majestic peregrine falcon to a relatively newly discovered obscure marine single celled organism called Cafeteria roenbergensis. Eventually, planners hope to have all 1.8 million species on the Web and already have set up 1 million placeholder pages.

I assume there’ll be no ads, so good luck keeping the grant money flowing. I’m also leery about them looking at a Wikipedia model, especially for non-professional content contributions.

I don’t think the eggheads behind this site have a clue as to how the modern-day Web actually works — maybe their ivory-tower perspective is that it’s still largely a benign academic hangout, without all the mass-market input and persistent malware attacks.

by Costa Tsiokos, Wed 02/27/2008 08:17:32 AM
Category: Internet, Science
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Tuesday, February 12, 2021

I chanced upon Yahoo! Maps recently after a long while of not looking at the site.

I’m pretty impressed, all over a single feature that Google Maps doesn’t sport: The inclusion of labels for well-defined urban neighborhoods in New York City. As you can see from the screenshot above, the well-known downtown zones are represented: Nolita, Soho, Flatiron District, Kips Bay, Greenwich/West Village, East Village, and Hudson Square. And it’s pretty consistent throughout the rest of the five boroughs.

That might seem minor, but to me, it’s a much-appreciated extra touch. If I’m looking up an address, it’s nice to be able to situate it further by its surroundings.

It looks like Yahoo! provides the same level of detail for other bigger cities, like Seattle.

For all the efforts Google’s put into building its Maps utility with user-generated enhancements and such, I’m surprised they haven’t taken this extra step. I realize there are plenty of other flexibility options on the Google side that probably make it more robust than Yahoo!, but frankly, that doesn’t count for much with me. I’m thinking I’ll be using Yahoo! Maps for my default mapping resource site from here on out.

by Costa Tsiokos, Tue 02/12/2021 08:24:59 PM
Category: Internet, New Yorkin'
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Monday, February 11, 2021

multiple copies
Not too long ago, I was tapped by marketing firm M80 to blog-review “T-Mobile Connected”, a webisode series created to entertain, captivate — and sell some Sidekicks, by the way.

I agreed, and delivered a somewhat(?) snarky writeup that basically equated “Connected” to a toned-down version of “Entourage”. That isn’t necessarily a put-down. If anything, I’d think an comparison with HBO’s hipster-phenom series would be a benefit to the fledgling Web campaign. Besides, I wanted to see how M80 would react to a review that was anything other than a gushing love note, because from past experience, I’ve found that marketing/PR people don’t expect actual critical contributions from the blogosphere — they generally really want nothing deeper than fan endorsements.

I was happy to learn that M80 was happy with my treatment. Maybe the prominent Google search ranking for “t-mobile connected” had something to do with it. But my liason there, Fred, said they appreciated the coverage, and that I’d be getting a prize pack for my troubles.

Today, I got that prize pack: An Amazon shipment of the first-season DVD set of “Entourage”.

Only problem: I already own that DVD set. I bought it when it first came out a couple of years ago.

I’m not put out by it. Frankly, the fact that the prize was so personalized in response to the work “commissioned” tells me that this was a true grassroots/handmade marketing campaign, versus some big-corporate cookiecutter job. So that’s refreshing. And I thanked Fred for the gift. I didn’t tell him about the double-discing, although I suppose he’ll find out soon enough…

I will, of course, be re-gifting this new “Entourage” copy at some point. I think the circumstances and the double-copy situation are covered by the re-gifting rules of play.

by Costa Tsiokos, Mon 02/11/2021 08:31:09 PM
Category: Advert./Mktg., Internet, TV
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Wednesday, February 06, 2021

It’s funny, the attention some random post in this space attracts. Mere hours after I wrote a little something about Web video distributor iAmplify, I got an invite from one of their sales reps to join their affiliate network.

And I did, as signified by the little javascripted video-ad box in the upper-left sidebar of this page, and the larger version of that box at the bottom of this page/post.

The little box represents the carving out of new advertising territory on this blog. The big box displaces the YouTube-AdSense video ad unit that Google rolled out last October; my willingness to toss that one should tell you how poorly it was performing, in fact contrasting the other AdSense placements I run here.

In any case, iAmplify is appearing here on a trial basis. I’m curious to see if it’ll bring in any money. I’m not optimistic: Not only does someone have to actually buy a video through iAmplify for me to see any coin, but the product selection is limited and not synced at all to specific page content. For a generalist blog like mine, that means someone cruising here via a Google search for, say, iPod information won’t be served up an offer for instructional videos for best practices in using your digital media player. The reason AdSense attracts clicks is precisely because it matches up relevant keywords in content and ads. So first task for iAmplify is to figure out some way to achieve that.

On top of that, the boxes don’t seem to be screwing with the blog template. If they turn out to do so, or somehow slow down loading times, they’re gone.

All that said, you never know. It’s worth a month or two of testing to see if it yields anything.

by Costa Tsiokos, Wed 02/06/2021 07:58:01 PM
Category: Advert./Mktg., Bloggin'
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Tuesday, February 05, 2021

The Homicide Report is a crime-beat blog from the LA Times with a simple theme: Record every reported murder in Los Angeles County.

Reporter Jill Leovy handled those blogging duties until the end of 2007, and now provides some perspective on the act of online commemoration of some victims, and the need that fulfilled.

One could know the numbers in the abstract yet still be unprepared for the sheer volume, similarity and obscurity of the victims…

At a crime scene in the Los Angeles Police Department’s Newton Division, lifelong friends of a victim said they knew him only by a nickname. At another scene, a family had no recent photographs of their 19-year-old son. For some of those victims, a police mug shot was the only record of their presence in the world. A detective in Watts once asked me to run a photo of an elaborate norteño-style belt buckle, the only clue to the identity of a victim whose body had been burned.

Detectives routinely admitted that the names and ages they had recorded for victims were, at best, conjecture: Many victims, including illegal immigrants or career criminals, had lived entirely underground.

Ironic that a life in the shadows doesn’t get exposed to light until it ends.

by Costa Tsiokos, Tue 02/05/2021 11:09:52 PM
Category: Bloggin', Society, True Crime
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Monday, February 04, 2021

Here’s an intriguing monetization prospect for content-driven websites, e.g. blogs: iAmplify is a startup online training-video clearinghouse that’s offering distribution channels for selling video content, with sizable revenue-sharing for publishers who host their ads:

Say you run a yoga website. You can pick from a variety of yoga videos on iAmplify’s site. If one of your readers buys, you get 20%. If you blog about gambling and happen to sell poker star Phil Hellmuth’s course on how to play poker in 46 short video lessons, you’ll get $30, your cut of the $150 price. It takes a lot of AdSense hits to equal that.

Or if you have a faith-oriented website, perhaps you’ll sell a subscription to Marianne Williamson’s weekly lecture series, which goes for $20 per month. That’s $4 monthly for you.

Depending on the presentation — I assume they’re a mix of text ads and Flash teasers — this could indeed be pretty lucrative. I know much of the traffic on this blog comes from searches for specific topic-oriented research; and much as AdSense links here attract a fair amount of clickthrus, I’d imagine dynamic links for video would pull in continuation surfing.

The X factor is how determined those searches are: Will they lead to actual purchases of those video pitches? I do know that the market for instructional videos has blossomed via the Web, so this play could be riding just the right trend. The publishing background of iAmplify’s decisionmakers also gives me cause to be cautiously optimistic.

Wonder if they’ll accept blog applications… Could be seeing a new ad widget in the sidebar here pretty soon!

by Costa Tsiokos, Mon 02/04/2021 11:58:28 PM
Category: Internet, Media
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Saturday, February 02, 2021

Any time $44 billion gets tossed around, it’s going to generate some noise. But amid the news-noise concerning Microsoft’s more-or-less hostile bid to buy Yahoo!, announced Friday, not an awful lot of consideration has been given to the possibility that the deal might not go through.

Yeah, Yahoo! is vulnerable, still mired in a slump that culminated in the end of the Terry Semel era. But it’s hardly on its last legs, and most of its board is determined to remain independent. Indeed, the prospects of a protracted takeover are pretty good, and even with the high premium the Big Redmond Machine is offering, it could become more struggle than benefit, even with the long-term payoff.

The extreme buzz has come about merely from the rampant speculation of what a done deal might yield: Operating systems even more tightly-integrated to online components, some sort of amalgamation of Hotmail and Y! Mail, etc. Fun exercises, but definitely putting the cart before the horse.

I’m not seeing this as a slam-dunk. My bet is that Microsoft and Yahoo! will still be standing where they are a year from now, both still attempting to catch up with Google in the online advertising business (and the Web services game, although that’s more of an MS-Google tussle).

by Costa Tsiokos, Sat 02/02/2021 04:17:55 PM
Category: Business, Internet, Tech
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Wednesday, January 23, 2021

Apparently, the “Web 2.0″ tag also serves as an age limit (sans that decimal point) for a good number of MySpacers and Facebookers. Teens and twenty-somethings are uncomfortable with encountering their parental-aged peers on social networks that used to be tacitly considered kids-only domains.

Nowhere are the technological turf wars more apparent than on social networking sites, such as MySpace and Facebook, which went from being student-oriented to allowing adults outside the college ranks to join.

Gary Rudman, a California-based youth market researcher, has heard the complaints. He regularly interviews young people who think it’s “creepy” when an older person — we’re talking someone they know — asks to join their social network as a “friend.” It means, among other things, that they can view each others’ profiles and what they and their friends post.

“It would be like a 40-year-old attending the prom or a frat party,” Rudman says. “It just doesn’t work.”…

Lauren Auster-Gussman, a freshman at Juniata College in Pennsylvania, says it’s particularly awkward when one of her parents’ friends asks to join her social network. She thinks Facebook should only be used by people younger than, say, 40.

“I mean, I’m in college,” she says. “There are bound to be at least a few drunken pictures of me on Facebook, and I don’t need my parents’ friends seeing them.”

It’s really funny how this conception of publicly-accessible Web destinations as “private” spaces still holds sway, even among a demographic that presumably should be more Internet-savvy. Part of that mindset indeed relies upon the idea that older people don’t glom themselves to the computer as much as kids do, but that’s obviously shifting.

If social convention deems me too old to have a MySpace page at age 36, I’ll gladly be a willing victim of ageism. Maybe once I’m old enough for it to no longer be acceptable, people will stop bugging me to get one.

by Costa Tsiokos, Wed 01/23/2008 09:03:03 AM
Category: Internet, Society
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I’m not sure what to make of the resurfacing of Raymond Allen, former 1970s sitcom actor best known for his semi-regular role as boozy Uncle Woody on “Sanford and Son”, via a MySpace page.

Maybe there’s nothing to make of it at all. He fell ill for an extended period in the ’80s and simply dropped out of sight within the entertainment industry, and now he’s just putting himself out there again in a low-key way. With a commendably non-garish page layout, I must point out.

Besides, if Fred G. Sanford and Aunt Esther can have MySpace profiles, there’s no reason why the rest of the cast can’t! (No sign of Grady and Bubba among the friends lists, but there is some a disturbing revelation of a male-stripping stint in Fred’s past.)

by Costa Tsiokos, Wed 01/23/2008 08:59:44 AM
Category: Celebrity, Internet, TV
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Monday, January 21, 2021

Electronic Arts is revamping its “Battlefield” franchise as part of an attempt to shift its business model to free base-games that pay for themselves via Internet-based subscription and micropayments. (That’s a trend that’s working out well with the “Guitar Hero” and “Rock Band” franchises, incidentally.)

The revamp manifests itself as “Battlefield Heroes”, designed to be a more accessible gaming environment with a friendlier, cartoony look.

Looking at the sample soldier from the game, pictured here, I have to ask: Is EA also trying to appeal to the gay gamer?

I mean, come on. How else to explain the clam digger combat fatigues? Calves on display don’t exactly say “battle-hardened” to me. Although I’ll grant they seem to be in fashion in other virtual hangouts

The short pants I could dismiss, but the pose this soldier-boy is striking is suspect as well. One hand on the hip, the other… what? Up as a fist of defiance, or raised to eye-level to check the manicure?

All told, I’m thinking the most appropriate soundtrack for this videogame world would, indeed, be a selection of Pansy Division greatest hits. “Dick of Death” seems appropriately aggressive for a war game.

by Costa Tsiokos, Mon 01/21/2008 02:30:21 PM
Category: Business, Internet, Pop Culture, Videogames
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If you’re launching a Web startup, it would be prudent to toss a pitch in the direction of Reid Hoffman, co-founder and guiding light of LinkedIn. Because his current jackpot-waiting-to-happen is just the latest in a string of sure bets he’s made in the InterWeb business:

Three of his startup investments have been sold since 2005 for more than $1.1 billion combined, although Hoffman got only a sliver of that. They are the photo-sharing site Flickr, bought by Yahoo Inc.; music network Last.fm, bought by CBS Corp.; and computer security specialist IronPort Systems Inc., bought by Cisco Systems Inc.

Besides Facebook, the list of other promising prospects in Hoffman’s portfolio include blogging software maker Six Apart Ltd., blogging search engine Technorati Inc., online content-ranking site Digg Inc. and another online social networking service, Ning Inc. He also holds stakes in a variety of lesser-known startups, too.

Hoffman’s connections and investments frequently have ties to PayPal, where he accumulated stock as a director and then as a top executive. He first met PayPal’s co-founder and chief executive, Peter Thiel, while both were attending Stanford University in the 1980s.

And everyone’s waiting for a LinkedIn IPO to be like another Google — assuming someone doesn’t offer Hoffman a few trillion dollars or so to sell out first.

Hard to argue with someone who’s business acumen is proven in such giant dollars-and-cents terms. But I remain unswayed by LinkedIn’s prospects, at least in their current form. Personally, the site’s done next to nothing for me: I get no substantial contacts or leads, and every time I try to go more than one menu-level deep into the site, it asks me to cough up a subscription fee. I realize you get more out of this type of service the more you work it, but I haven’t felt compelled to work on it — and this is coming from someone who consults for a living, i.e. keeping and cultivating contacts is how I make money.

by Costa Tsiokos, Mon 01/21/2008 12:56:42 PM
Category: Business, Internet
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Monday, January 14, 2021

Let’s get this out of the way: My first 2008 listing of the last 8 random tracks to spew out of my trusty iPod Touch. And only one month since the last go-round.

As always, the choice of 8 tracks instead of some rounder number is in support of 8trk, which we should be seeing more fully-formed in ‘08 (appropriately enough, in meta-marketing terms). And with that:

1. “Let My Love Open The Door”, Sondre Lerche (Dan in Real Life soundtrack) - Release yourself from misery.

2. “What A Life”, Juliana Hatfield - You wear it like propriety.

3. “You’ve Got the Best of My Love”, Emotions - Love has kissed me in a beautiful way.

4. “Torture”, KMFDM - Scenes, once negated, ushered in.

5. “Bad Girl”, Madonna - I’m not happy when I act this way.

6. “Tainted Love”, Soft Cell - I don’t pray that way.

7. “Beautiful”, Goldfrapp - Turn me onto your star.

8. “Rock the Bells”, LL Cool J - And the best thing you wrote was a bunch of bullshit.

by Costa Tsiokos, Mon 01/14/2008 10:30:55 PM
Category: 8trk, Pop Culture, Tech
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Thursday, January 10, 2021

Tom McMahon has come up with a delightful list of ways in which a blog mirrors a television-series run.

I won’t poach any of his bullets. But I will contribute a couple of my own. Regrettably, one of his commenters already beat me to the obvious joke about jumping the shark


- Old posts/episodes can always be found in archives/reruns.

- A writers’ strike would have dire consequences.

by Costa Tsiokos, Thu 01/10/2021 09:44:48 PM
Category: Bloggin', Creative, TV
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Tuesday, January 08, 2021

Nice tats, huh? Body art is almost always a turn-off for me, but if some sultry Brazilian woman wants to sear my name into her skin, I’m not going to make a fuss.

To experience the jokey part of these images, click away. It takes a while for the Flash to load up, but I guess it’s worth it. If you want the instant gratification of seeing your own name in tattoo form, simply type it into that linking URL after the “seunome=” part (and after the “nomeamigo=” part for your friend).

And no, I have no idea what’s being said in the shorty film, as I don’t speak Portuguese. It’s pretty clearly a beer ad, but I’m lost beyond that. If anyone can translate, by all means clue me in via comment form!

(Via YesButNoButYes)

by Costa Tsiokos, Tue 01/08/2021 11:42:08 PM
Category: Comedy, Internet
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I’ve been mulling a redesign of this blog’s template layout for, oh, forever now. It’s been virtually the same since I rolled out the domain three and a half years ago, and while I’m not unhappy with it, a periodic refresh is generally a good idea (which idea was instilled in me thanks to my print background).

But maybe I shouldn’t discard this old green-dream look just yet. According to CommandShift3’s tale of the tape, Population Statistic is winning head-to-head comparisons with other website templates at a 41 percent clip. Yes, it’s a losing record, but competitive!

And even though it’s not linkable, the tally of the most recent battles includes a victory over Pogue’s Posts! I don’t care if the typical New York Times blog isn’t optimized for prettiness — I’ll take my triumphs over the Grey Lady anytime I can lay a claim, flimsy as it is.

I wonder how many MySpace pages are in the mix on CommandShift3. If your site loses to one of those, it’s pretty much a sign that you need to vaporize your template code post-haste.

by Costa Tsiokos, Tue 01/08/2021 10:54:10 PM
Category: Bloggin'
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Tuesday, January 01, 2021

He’s already got a blog, but MC Hammer is thinking bigger when it comes to making a comeback, Web 2.0-style. He’s lending his cred to DanceJam.com, an Internet startup that seeks to challenge YouTube with a formula that combines HOT or NOT with “Pants-Off Dance-Off”.

But that’s not the real story. The real story is Hammer’s curiously influential role as a sort of consultative guru to the Silicon Valley business community:

His success in grass roots marketing prompted Salesforce.com Inc. to call on Hammer for advice in its early days. The company wanted to raise awareness about its online software service without paying a lot for traditional advertising, said Marc Benioff, Salesforce.com’s chief executive officer.

“We really learned a lot from Hammer. He is the most entrepreneurial individual I have ever met,” said Benioff, whose San Francisco-based company is now worth $7 billion.

Some entrepreneurial advisement — which, presumably, went deeper than “turning this mutha out” — and the next thing you know, Salesforce.com has a multi-billion dollar valuation. Gold!

As if that’s not enough, Hammer even had the early drop on the website he’s now challenging:

Hammer recognized YouTube’s potential before most people he did. Besides putting some of his own clips on the site, Hammer visited YouTube’s offices in February 2006 when there were still just a handful of people running the site above a pizza parlor.

Until he saw what YouTube was doing, Hammer had doubts about the Web’s entertainment value. “When everybody started raving about the Internet, I always wondered, ‘If it’s so great, why can’t you see my videos on the Internet?”‘ Hammer said. “It looks like technology has finally caught up with my vision.”

Don’t be surprised if the next wave of Web startups roll out with parachute-pants wearing management teams.

by Costa Tsiokos, Tue 01/01/2021 10:02:55 PM
Category: Business, Celebrity, Internet, Pop Culture
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