Population Statistic: Read. React. Repeat.
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Sunday, April 27, 2021

…At least, that’s how Wil Wheaton sees it as he expresses much love for everyone’s favorite microblogging platform.

I always appreciate gratuitous “Bust A Move” references, but I question the invocation of the “spam-spam-spam” skit, as that invites unfavorable connotations for any Internet-based communications/feedback system.

As for me, I wouldn’t call myself a Twitter hater, but at the same time, I don’t feel the need to jump aboard. Aside from the value of what I’d put into and get out of it, I don’t know that it’s any more innovative than any other later-stage social-networkish Web app. Besides, enough of my time is occupied with the macroblogging shown here.

by Costa Tsiokos, Sun 04/27/2008 11:35:30 PM
Category: Bloggin', Comedy, Pop Culture
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Friday, April 25, 2021

A pretty clear tipping point in communications and media growth is an industry shift from time/unit-rate to flat-rate billing. The growth of the Web, for instance, really exploded once America Online, the dominant ISP of the mid-1990s, phased out per-minute dialup access plans in favor of an unlimited monthly flat-rate subscription fee (the model most of us still have for today’s broadband connections). The lifting of the built-in restrictions that a la carte pricing forces creates a more ubiquitous all-access service, one that users more tightly weave into their everyday lives.

It’s taken a while, but that offering concept is finally creeping into the wireless phone industry with unlimited talk and data plans, playing off consumer tendencies:

“Consumers avoid these services because they want to know how much they’ll pay at the end of each month,” says Jeff Kagan, a Marietta, Ga.-based telecom analyst. “No longer fearing extra costs, of any kind, is going to drive real change in the marketplace.”

That’s something that’s proved often: Price predictability. Consumers won’t necessarily balk at a set monthly charge, even if it’s inflated. But a variable charge causes anxiety, even if it’s affordable — it’s irrational, but a line item that “flashes” on the monthly household bills scares people away. Removing that factor also removes a psychological barrier, leading to unfettered usage.

It’s still a work in progress. For me, an unlimited plan doesn’t make much sense, as I never get even remotely close to my base-package of monthly minutes right now. I would counterbalance that with extremely heavy data use, mainly plain old Web access; but doing so on the existing handset interfaces doesn’t appeal to me. There’s always the iPhone option, but probably not for another couple of years.

What’s the longer-term prospects of this industry shift? Will players like Blackberry become superfluous when everyone’s personal communications hub meets all accessing needs? Will everyone obsessively check their email, MySpace/Facebook pages, etc. on the go? Would this lead to a more-rapid phasing out of all wired Web setups (at least in residential settings)? For now, price predictability means usage unpredictability.

by Costa Tsiokos, Fri 04/25/2008 12:15:00 PM
Category: Business, Internet, Society, Tech
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Thursday, April 24, 2021

sweetz gig
Who knew that a slightly-creepy cat humor site did enough business to need an office staff? But it’s true: “I Can Has Cheezburger” is hiring, and is getting more of a challenge than anticipated in the screening process.

Apparently, looking at Lolcats all day is an appealing job. Ben Huh, founder of the site and chief executive of Seattle-based Pet Holdings Inc., has received 250 applications since the job was posted on Monday under the headline “Kittehs Want Moar Workerhumans.”

“I got a stack of resumes that I can’t even go through,” Huh said. “You know how they say, ‘Spell everything correctly because the people reading your resume will toss it out otherwise?’ Well, we can’t even do that. We won’t knock you out for spelling…. The traditional resume screening methods don’t apply here.”

The winning applicant will join three other people who moderate ICHC and a few related Pet Holdings sites (think dogs with funny captions). A big part of the job will be selecting from the 7,000 submissions the company receives every day of captioned photos, plus 2,000 uncaptioned ones.

I really hope they have some sort of sensory-overload specialist on-hand, to guard against surefire burnout. Really, how many bizarro photos can someone sift through before their mind rebels in protest?

I’ve got no plans to relocate to the Emerald City, so regrettably, I’ll have to decline this (questionable) opportunity. However, just to show I can flow with the cryptic content, I offer up my previous two posts on the LOLcat phenomenon. Specifically the post titles:

- IN UR FACE, DOMOKUN KITTEH

- ON UR DETHBED, FEELIN U DIE

Actually, in a way, this fractured diction might need more stringent editing than you’d expect. Right up my alley, skills-wise.

by Costa Tsiokos, Thu 04/24/2008 10:38:07 PM
Category: Comedy, Internet
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Weardrobe is an online, largely phototag-driven clothing-catalogue community, designed to create a huge virtual fashion closet via the aggregation of millions of users’ wardrobe choices.

Not really my kind of thing.

But I found out about it by peeking at the guest list for tomorrow’s Jelly coworking session in Brooklyn, which I’m attending. Weardrobe founder Suzanne Xie will also be there, and so I’d love to pitch the following add-on to her site:

Weirdrobe. Like, weird items of clothing, or donned combinations of such, that elicit puzzlement and awe from onlookers. Or something like that.

Hey, I’m a sucker for puns. Weardrobe got the ball rolling, so I’ll give it another push.

by Costa Tsiokos, Thu 04/24/2008 10:01:26 PM
Category: Fashion, Internet, Wordsmithing
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Wednesday, April 23, 2021

So if inveterate Wikipedia contributors want to add/edit entries in a printed-book version of the encyclopedia-like resource — which publisher Bertelsmann plans to produce, drawing from the German edition of the website — will they have to stock up on Wite-Out and scissors?

The media company — whose units include publisher Random House Inc. and music venture Sony BMG — said Wednesday that it plans to publish “The One-Volume Wikipedia Encyclopedia” starting in September with the content made up of 50,000 of the most-searched terms on the German language edition of Wikipedia.

Beate Varnhorn, the head of publishing at Bertelsmann Encyclopedia Institute said the “condensed, one-volume print edition” would bring Wikipedia to a new audience.

She told The Associated Press that the sheer number of entries on the German Wikipedia — at last count they numbered approximately 740,000 and would likely fill hundreds of printed volumes — meant publishing all of it was not “a good project for the German book trade.”

But an annual collection of the most-sought out terms made sense, she said. “A yearbook really can be a documentation of the zeitgeist.”

I can see this move as widening the audience scope of Wikipedia, but in a decidedly dumbed-down way — it reduces the site to a top-ten list. Naturally the flavor-of-the-month entries will get the most action, and by extension would spur the bulk of sales for any published product.

Speaking of those sales:

Like its Web-based namesake, the book will be under a free license, meaning its content can be distributed and copied, including commercially. Copies of the 992-page book — available only in German — will retail for $31.80.

Bertelsmann has agreed to pay Wikimedia Deutschland eV, which promotes the German-language version of the online encyclopedia, $1.59 a copy, said Arne Klempert, the group’s executive director.

“To some extent it’s marketing for Bertelsmann. They are using free content, free knowledge,” he told The Associated Press. “Legally, they don’t have to pay anything for the content but they don’t want to give the impression that they are acting on the back of the Wikipedia authors, so they decided to give something back for that reason.”

Despite the stated ground rules under the free documentation license, I’m sure this exercise in crass commercialism will raise hackles among those with nothing better to do. Likewise, how many article-writers are going to feel miffed over their words generating profit for someone else — again, even though that’s part of the deal? Most Wikipedians blanch at any moves toward directly monetizing the site’s content; even couching a print product as an attempt to spread the word will be met with hostility.

Despite the creeping acceptance in venues high and low — including among far too many media professionals who should know better — I still regard the use of Wikipedia as a reference source to the equivalent of citing graffiti. Bottom line, if a page can be altered at any given moment, it’s not worthy of trust. I’m afraid an enshrined, faux-legitimized hard-copy version will only accelerate the false sense of security it engenders.

by Costa Tsiokos, Wed 04/23/2008 03:02:31 PM
Category: Internet, Publishing
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Wouldn’t it be nice to shoot your physician an email when you have a non-critical medical concern, instead of sacrificing the better part of a day with phonetag or an office visit? Good luck getting a response to such an inquiry: Only about a third of U.S. doctors say they respond to patients’ emails, with the rest offering up basically an “I-don’t-wanna” excuse.

Doctors have their reasons for not hitting the reply button more often. Some worry it will increase their workload, and most physicians don’t get reimbursed for it by insurance companies. Others fear hackers could compromise patient privacy — even though doctors who do e-mail generally do it through password-protected Web sites…

Dr. Daniel Z. Sands, an assistant clinical professor at Harvard Medical School, is among the early adopters who doesn’t get paid for e-visits. He sees communicating with patients online as no different from phoning them, a practice that also is not billable.

How hard would it be for physician offices and hospitals to set up an auto-response message that delivers the usual disclaimers, e.g. disavowing email communication for time-sensitive and critical conditions and such? It’s not brain surgery — presumably one of the conditions that these docs wouldn’t want to diagnose via their Outlook inbox…

by Costa Tsiokos, Wed 04/23/2008 02:22:16 PM
Category: Internet, Society
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Thursday, April 17, 2021

When phishing attempts wind up in C-level inboxes, a new scale of Web-trawling terminology is necessary:

The tactic of aiming at the rich and powerful with an online scam is referred to by computer security experts as whaling. The term is a play on phishing, an approach that usually involves tricking e-mail users — in this case the big fish — into divulging personal information like credit card numbers. Phishing attacks that are directed at a particular person, rather than blasted out to millions, are also known as spear phishing.

Ahoy, thar they blow! As always, these easily-duped CEOs need to check the URL string in the status bar — ahem, “periscope” — to avoid this Internet-borne scurvy.

by Costa Tsiokos, Thu 04/17/2008 11:30:48 AM
Category: Internet, Wordsmithing
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Tuesday, April 15, 2021

So you’ve experienced love at first sight on a subway car, but reached your stop before you could muster up the courage to actually talk to your object of affection? Then you’ll be checking Subway Crush on a regular basis, in the hopes of finding that fellow traveler (who, of course, is never again seen on that line).

The unique thing about this longshot love connection is the ability to sort via specific subway line — for example, the chance encounters on the 6 train. So you can easily check on your usual ride. (This is obviously NYC only; those seeking love on other metro tubes are on their own.)

This forlorn posting board is right up my alley. I can’t count the number of times I’ve wound up face-to-face with some ravishing woman, only a few feet apart, and coming up silent. Then my stop comes up, or hers does, and that’s the end of that. The code of silence that pervades most cars is more intimidating to me than anything else.

Right up my alley, as I said. Unfortunately, my cynicism precludes me from actually posting anything. Although if the contributions remain as scarce as they are in this early going, I might have to pitch in, just to provide content.

If the site does catch fire, let’s hope it partners with the City and promotes New York’s custom-wrapped condoms, often distributed at subway stations. Might as well combine the underground-linked concepts.

UPDATE: It’s on the InterWeb, so I guess I believe it: Apparently Pope Benedict XVI’s current papal visit to the U.S. included a journey leg on the L train:

You were wearing a mitred hat and a large cross. That cross looked heavy. You had dark circles under your eyes, like you had just taken a long flight and were really tired. Maybe you had the weight of the world, or an organized religion, on your shoulders. I’m an atheist, but let me help you shoulder your burden. Beers at Larry Lawrence?

I’m liking this site more and more.

by Costa Tsiokos, Tue 04/15/2008 11:36:29 PM
Category: Internet, New Yorkin'
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Sunday, April 13, 2021

Nothing sets off restaurant buzz like an onerous reservation process; and despite egalitarian intentions, that’s what new downtown hotspot Momofuku Ko (literally Japanese for “son of Momofuku”) has:

The only way to land a spot is to log on to Ko’s Web site, create an account, register with a credit card and take a shot at finding an empty space on a bingo-like grid. Seats are released at 10 a.m. everyday for the current seven-day period.

Some have succeeded — even repeatedly — at eating at Ko, with its $85 tasting menu which emphasizes French and Asian cooking. But there are no moments for indecision — you have to click on a green arrow the moment you see it — and luck seems to play a big part.

Why the rigmarole? Aside from the limited space — only 12 counter seats in the whole place — Ko owner David Chang is rabidly against reservation scalpers. Just in case you don’t know that that is, he’s provided a definition.

Frankly, the countertop dining seems more oriented toward foodie enthusiasts than to anyone who actually wants to take a date there. I don’t see enough exclusivity appeal to bother with landing a spot.

by Costa Tsiokos, Sun 04/13/2008 08:13:01 PM
Category: Food, Internet, New Yorkin'
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Saturday, April 12, 2021

So far this year, there’s been little action on the initial public offering market for Web/tech companies, and it’s bugging the heck out of venture capitalists, who claim that that’s bad for the overall economy:

Entrepreneurs are optimistic by nature, but they will need more than that in the current market. Many tech companies live and die by venture capital funding, and venture capitalists need an exit strategy. The current IPO market is not much of one, and the chances for buyouts by other companies may become slimmer in the current credit environment. Lack of exit options keeps VCs in deals longer, which increases their own risk and makes them less likely to fund other promising ventures.

Actually, I don’t think the buyout market is that bad, even with tightening credit. There’s always stock deals, that can turn out to be much more lucrative in the long run. Combine that with the prospect of continuing work as part of a larger-but-simpatico company, and most up-and-coming tech entrepreneurs happily will opt for being acquired over playing a high-finance money game.

We’ve already seen how strategizing for eventual buyouts by the Googles and Microsofts of the world has changed the rules for valuations in tech startups, and now that dynamic is impacting the established investment procedure for VCs. The old money guys are just mad that they’re being left out of the action now.

by Costa Tsiokos, Sat 04/12/2021 02:14:26 PM
Category: Business, Internet, Tech
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Thursday, April 10, 2021


Casual gaming does, indeed, come more casually than what’s found in online gamelet “You Have To Burn The Rope”.

But most such time-wasters probably don’t reward you with such a cool down-tempo song of gratitude for beating the game (nor reward you so quickly, assuming your brain doesn’t short out). “What will you do with the rest of your day” — isn’t that the ultimate question?

Keep your ultra-complex MMOGs. My affection for oldschool videogames draws me to YHTBTR like, well, a rope to a flame. And if I ever get confused, I can always refer to the manual.

by Costa Tsiokos, Thu 04/10/2021 10:40:28 PM
Category: Comedy, Creative, Internet, Videogames
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Sunday, April 06, 2021

Professional blogging: It’s around-the-clock bleeding-edge journalism with a sudden mortality rate:

Two weeks ago in North Lauderdale, Fla., funeral services were held for Russell Shaw, a prolific blogger on technology subjects who died at 60 of a heart attack. In December, another tech blogger, Marc Orchant, died at 50 of a massive coronary. A third, Om Malik, 41, survived a heart attack in December.

Other bloggers complain of weight loss or gain, sleep disorders, exhaustion and other maladies born of the nonstop strain of producing for a news and information cycle that is as always-on as the Internet.

Good thing I still have a daytime gig. And as my of-late dwindling output attests (down from an average of 3-4 daily posts to maybe 2), I’m not exactly straining the blogging muscles to the point of exhaustion. Not that professionalism in the permalinking game was ever a goal for me.

by Costa Tsiokos, Sun 04/06/2021 10:11:29 PM
Category: Bloggin'
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Thursday, April 03, 2021

The bad news: Most U.S. middle- and high-school students are lacking in the coherent-writing department.

The good news: Thanks to today’s keyword-driven online writer’s and publishing market, which drives paying-job quality down to the lowest common denominator, no one’s expecting future generations to be particularly lucid with the written word.

No worries. I’m sure podcasting or some other fool comprehension-minimal medium will rush in to fill the void.

by Costa Tsiokos, Thu 04/03/2021 11:15:57 PM
Category: Creative, Internet, Publishing, Society
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Tuesday, April 01, 2021

gr8
Time for a new spew of shuffled-up tracks out of my iPod Touch. It’s a rainy April Fool’s Day here in New York, and that has nothing to do with this little exercise, but what the heck.

My last listing was back in January, indicating that this musical roundup has taken on a quarterly schedule. It’s anything but intentional, believe me.

As always, the Number Eight is brought to you by 8trk. Coming any day now, I hear.

1. “Starlett Johansson (Narctrax remix)”, The Teenagers - You don’t believe in monogamy.

2. “The Race Is On”, George Jones - Heartaches are going to the inside.

3. “We Are Your Friends (Lee Cabrera’s ‘Lower East Side’ Remix)”, Justice vs. Simian - You’ll never be alone again.

4. “Welcome To The Terrordome”, Public Enemy - Crucifixion ain’t no fiction.

5. “Fat Albert (TV show theme)”, Bill Cosby - And Bill’s gonna show you a thing or two.

6. “The One I Love”, R.E.M. - A simple prop, to occupy my time.

7. “Ch-Check It Out”, Beastie Boys - Sport that fresh attire.

8. “Sympathy For The Devil (Soul To Waste remix)”, Laibach - [instrumental, no lyrics]

by Costa Tsiokos, Tue 04/01/2021 05:17:24 PM
Category: 8trk, Pop Culture, Tech
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With Google’s new Gmail Custom Time feature, you’ll never again lose out in a first-through-the-inbox race for giveaways:

“I just got two tickets to Radiohead by being the ‘first’ to respond to a co-worker’s ‘first-come, first-serve’ email. Someone else had already won them, but I told everyone to check their inboxes again. Everyone sort of knows I used Custom Time on this one, but I’m denying it.”

- Robby S., Paralegal

Just be sure to read the fine print before backdating your e-missives, on this fine April day. ;)

by Costa Tsiokos, Tue 04/01/2021 08:01:12 AM
Category: Comedy, Internet
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Monday, March 31, 2021

When Ask.com recently decided to retool into a women-centric search engine, I derided the move as “a solution in search of a problem”.

I still think that’s the case, as far as Web search goes. But as Yahoo!’s new Shine site demonstrates, the underserved online female demographic is a concept that’s definitely running through the Web media world, and informing business decisions:

Yahoo developed Shine after it studied the market extensively and found that women want content that helps them manage their busy lives and ways to maximize the online time they have, Amy Iorio, the vice president of Yahoo Lifestyles and now publisher of Shine, told the E-Commerce Times.

“Women said, one, that they want a one-stop for everything so they can maximize their time, and two, that they’re always doing for other people, so it’s nice for them to have someone focused on thinking about their needs,” Iorio said.

I guess we’ll be seeing a lot more Web content targeting the double-X chromosome in the coming months.

As for Shine itself, it’s drawing on some solid publishing channels:

Yahoo plans to set the site apart from others in the market such as iVillage with its three-tiered content strategy, which will include original and repurposed editorial from magazines such as Glamour, Self, Bon Appetit, Redbook, Cosmopolitan, Harper’s Bazaar, Good Housekeeping, Prevention and Women’s Health; original content from Yahoo’s team of 10 editors; and user content.

“Women are blogging more than men now,” Iorio noted. “There’s been a real explosion in that over the past six months. We’re already hearing from women who are excited about that opportunity to have their posts appearing alongside that professional content.”

And in fact, Shine’s page layout mirrors that of many glamor websites. In particular, the footer of Shine, with that bleed-edge black background, is a close relative of Style.com’s design. The folks in Sunnyvale are going full-bore with this venture.

by Costa Tsiokos, Mon 03/31/2008 10:57:43 PM
Category: Internet, Media, Women
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Friday, March 28, 2021

David Pogue ponders why more companies don’t embrace the transparency of corporate blogs, podcasts, Facebook pages and other public-facing interactive communications.

And he inadvertently hits the nail on the head with this observation:

Now then. We all know, intellectually, that no matter what image a corporation tries to project, it’s made up of ordinary people with personalities, insecurities and lives. But because the marketing and P.R. teams work so hard to scrub, control and package a company’s image, the public ordinarily sees none of that human side.

And all that scrubbing toward uniformity is exactly why you don’t see more penetration of Web 2.0 techniques. Corporate imagemakers are paid for version control — maintaining a buttoned-up storefront that conveys a “serious” company. The idea is that anyone who wants to do business, especially in terms of swapping real money, won’t do so with a bunch of clowns who are goofing around on MySpace on company time.

That’s typically not the marketing wonks pushing such an agenda. Ultimately, the company chieftains are the ones who yea or nay the approach, and since they usually become immersed in fairly rigid corporate cultures (especially when the money becomes larger), they are less comfortable with informality in their brand messaging.

So is a Web 2.0 approach the key to unshackling this closed loop?

When a company embraces the possibilities of Web 2.0, though, it makes contact with its public in a more casual, less sanitized way that, as a result, is accepted with much less cynicism. Web 2.0 offers a direct, more trusted line of communications than anything that came before it.

Well. Anything can be managed at the source. There are plenty of examples of corporate blogs that are ill-maintained, becoming little more than token permalinks filled with press-release text. I don’t think Web-based techniques are inherently purer than any other marketing collateral; maybe their relative newness triggers more trust from public audiences, but that will wear thin as traditional corporate communications techniques get channeled through them.

Ultimately, Web 2.0 gimmicks work only as long as quality content inform them. When they come in contact with corporate America, the quality becomes more restrictive the larger a company gets, and that includes once-spunky Web operations like Google (despite internal efforts to preserve the loose atmosphere). Doing business unfortunately leads to the narrowing of paths.

by Costa Tsiokos, Fri 03/28/2008 02:40:55 PM
Category: Advert./Mktg., Business, Internet
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Thursday, March 27, 2021

Last year, Lumberton, New Jersey was anointed the most active eBaying community in America. No word on if that’s boosted civic fortunes for the Philadelphia suburban community.

But now, Lumberton has a sister city north of the border. Belle River, Ontario has been datamined-determined to be the eBaying-est town in Canada, primarily due to its residents’ trade in auto parts and hockey cards.

I now realize that eBay is splicing its data this way in order to shine a light on small dink-towns, in the hopes that they’ll run with it and make noise over the distinction. Big cities like Toronto and San Francisco, which both probably come out on top in terms of volume of eBay users, would likely just shrug this “honor” off. I’m not sure it’s working, though; I’m guessing this will be abandoned inside of two more years.

by Costa Tsiokos, Thu 03/27/2008 10:43:23 PM
Category: Internet, Society
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Tuesday, March 25, 2021

Business in the front, party in the back — the elegant(?) design of the mullet is serving as a blueprint for websites that want to balance user contributions with advertiser appeal:

User generated content is all the rage but most of it totally sucks. That is why sites like YouTube, MySpace, CNN, and HuffPost are all embracing the mullet strategy. They let users party, argue, and vent on the secondary pages, but professional editors keep the front page looking sharp. The mullet strategy is here to stay because the best way for web companies to grow traffic is to let the users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can wistfully admire their brands.

Pretty genius, actually. The entryway makes that unshakable first impression, so it should be buttoned-up; after a visitor is engaged enough to click deeper into the site, it can be anything-goes.

So what would be the opposite of mullet-optimized web design? Are there examples of, say, bouffant websites, where the front page is a mess but a myriad of slick presentations lie beneath?

by Costa Tsiokos, Tue 03/25/2008 10:56:43 PM
Category: Internet, Media
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Saturday, March 22, 2021

I guess there’s just not enough celebrity dirt to go around. What seemed like a slam-dunk print-to-Web migration turned out to not make financial sense, as the New York Post was forced to shutter PageSix.com merely three months after launching it.

PageSix.com started in December as an addition to the print and online versions of Page Six, the New York Post’s highly influential gossip column.

But the site encountered heavy competition for readers from popular gossip Web sites such as TMZ.com, which is owned by AOL, a subsidiary of Time Warner Inc.

How sour could ad sales have been? I can’t believe they couldn’t scrape up enough eyeballs, even if only among New Yorkers most familiar with the Post’s tongue-wagging format.

The only thing I can think of is that they didn’t open up commenting on the site, which to me seems like the most engaging part of other online gossip rags. Unfortunately, there’s no archive to look at yet, so I can only guess.

by Costa Tsiokos, Sat 03/22/2008 06:34:43 PM
Category: Internet, Media, New Yorkin', Pop Culture
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Sunday, March 16, 2021

The mass-market version of the World Wide Web has been around for, oh, a dozen or so years now. In all that time, advertising and marketing types still haven’t figured out a solid way to monetize digital media for the same impact as print, radio or television.

Yeah, there’s Google AdSense and other syndicates. Plus plenty of examples of the success of online campaigns and viral marketing. But they’re all fairly isolated, and a drop in the bucket compared to the overall media advertising picture, future trending notwithstanding.

So it’s no surprise that online video, the latest Web content frontier, is similarly bedeviling Madison Avenue (and beyond).

There is an interesting concept sprouting out of the approach toward capturing monitor-glued eyeballs:

During a recent episode of “Lost” on ABC’s Web site, for instance, Taco Bell offered a virtual photo shoot with Sports Illustrated swimsuit model Daniella Sarahyba.

As viewers watch video of Sarahyba on location, they use the mouse to move around and snap up to 100 shots. Afterward, viewers can download the photos (with a Taco Bell logo in the corner), choose another locale or resume the show without missing a second.

“It becomes a lean-in experience rather than just a lean-back,” said Shawn Chapman, senior manager for brand communications at Yum Brands Inc.’s Taco Bell chain. “I think consumers give us credit for doing things a little bit differently.”

“Leaning-in” — meaning compelling Web viewers to focus attention and give undivided attention — instead of the default “leaning-back”, which conveys the usual multi-tasking passivity with which most people interact online (and, incidentally, with television). It’s a great shorthand for goal achievement.

by Costa Tsiokos, Sun 03/16/2008 10:24:50 PM
Category: Advert./Mktg., Internet
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