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Sunday, January 23, 2021

I can’t tell you how surprised I am to find out that ripple, that supposedly generic ghetto libation often referenced in “Sanford and Son” and other 1970s sitcoms, was actually real:

Quite the marketing angle, placing this wine (product) “in the same crowd” as beer, while simultaneously showing upscale consumers imbibing the recreational rotgut. All white people, I might add.

I assume this was the last-gasp attempt to push Ripple-with-a-capital-R, before putting it out of its snub-nose-bottle misery. I’m guessing the modern-day E.&J. Gallo Winery is denying and disowning any association with this bygone beverage.

by Costa Tsiokos, Sun 01/23/2011 07:19pm
Category: Advert./Mktg., Comedy, Food, TV
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