Population Statistic: Read. React. Repeat.
Monday, January 17, 2021

It’s a given that an ad’s purpose is to pry money out of your pocket. So where better for a marketer to place an ad but right in your online wallet?

As banks test new ways to make money and attract customers, they are tucking ads onto the list of recent purchases on consumers’ online bank statements. The charge for your breakfast at McDonald’s, for example, might be followed with an offer for 10 percent cash back on your next meal at the Golden Arches. There’s no need to print a coupon — just click the link, and the chain will recognize your debit card the next time it is swiped.

“The one thing these debit programs have is a significant amount of transaction and behavioral data,” said Mark Johnson, president and chief executive of Loyalty 360, a trade group for marketers. “You’re going to see a big push to make that insight more sellable.”

Behavioral datamining at the source. Might as well direct-deposit your paycheck straight into your favorite retailers’ coffers. Unless you’re laboring under the delusion that you’re making a conscious choice most of the time…

by Costa Tsiokos, Mon 01/17/2011 09:19pm
Category: Advert./Mktg., Business, Internet
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take a spinI’m pretty sure I’ve seen this sort of contraption before, but never sitting on the curb awaiting trash pickup. Which is where I cameraphoned this one, on 14th Street as I approached Union Square (which is just about right, all told).

Yes, this is a wheel of fortune, as the garbageman out-of-frame informed me. But a jury-rigged one, built from an old bicycle wheel (note the old foot pedal, now used as a hand crank) with a deck of playing cards stuck into the spokes. My favorite touch: The inclusion of a couple of MetroCards in the circle-spinning rotation. A New York-style wildcard!

Wish I had been in on the casino night connected to this sidewalk artifact. The picture is enough, short of hauling the junk away myself.

by Costa Tsiokos, Mon 01/17/2011 08:27pm
Category: Creative, New Yorkin', Photography
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