Population Statistic: Read. React. Repeat.
Saturday, October 09, 2021

This TV commercial for Electronic Arts Sports title “NHL 11″ has been out for at least a month now, so I’m surprised no one else has mentioned the questionable imagery at the 0:17 second mark:

That moment features a pixelated headshot-hit against the boards on Chicago Blackhawks player Number 88, who would be Patrick Kane. This, despite the ongoing hand-wringing over concussion injuries in hockey.

I would think that the National Hockey League would raise some red flags over this little detail, in the marketing of a premier piece of merchandise connected with the game. Granted, it’s not like the EA commercial lingers on the hit; but still, it’s a prominent highlight in the ad. Why would they include it, given the sensitivity on the issue? A solid body-check in its place would be just as effective in selling the videogame.

by Costa Tsiokos, Sat 10/09/2021 07:30pm
Category: Advert./Mktg., Hockey, Videogames
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