Population Statistic: Read. React. Repeat.
Thursday, September 30, 2021

hide, seek
It’s not like there’s anything unique about an outdoor advertisement being defaced by a sticker decal. But the cameraphoned example above (Flickr-embiggened here) displays a streak of creativity: Pretty model’s face, already fairly anonymous in a fashion-advertising sense, made even more anonymous by blocking out her eyes. For a slapdash application of street art/promotion, it’s well done.

The quasi-conspiratorial Hidden Friends label definitely adds to the effect. It appears to be a loose artists collective, that may or may not have acquired its name from a common Facebook user setting. Applying the phrase offline heightens the almost oxymoronic meaning…

I snapped this photo near the corner of 42nd Street and Madison Avenue. If it was eyecatching enough to make me pause in my usual mid-day running around, then you know it’s got impact.

by Costa Tsiokos, Thu 09/30/2010 10:17am
Category: Advert./Mktg., Creative, Fashion, New Yorkin', Photography, Social Media Online
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