Population Statistic: Read. React. Repeat.
Tuesday, September 21, 2021

Here’s one woman’s vision of where the decade-long plotlines in “Mad Men” are headed:

@amychozick: Hope #MadMen runs ’till at least 1969 when Sally Draper will drop acid, burn her bra and join the Weather Underground. #poorsallydraper

Not bad. But, television being television, and based on the medium’s previous depiction of the advertising industry during the ’60s, I couldn’t help but retort with:

@popstat: nah, by ‘69 she’ll learn witchcraft, have a daughter named Tabitha, & Don will be played by a different actor #Bewitched

I think January Jones would make a swell Samantha Stephens. And Jon Hamm can be replaced, Darrin-style, by Neil Patrick Harris. Meanwhile, Roger Sterling gets a pizza named after him

by Costa Tsiokos, Tue 09/21/2010 10:34pm
Category: Advert./Mktg., Social Media Online, TV
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Bucking several decades of American infatuation with car culture, Generation Y is not feeling the need for speed:

Motorists aged 21 to 30 now account for 14% of miles driven, down from 21% in 1995.

They’re more apt to ride mass transit to work and use car sharing services — pioneered by Zipcar — for longer trips. And car sharing choices are expanding, with car rental firms moving into the market, making it convenient for young folks to rent with hourly rates and easy insurance.

And I think this is just the beginning of the societal spurning of auto ownership. Remember that today’s teenagers — the next generation up to bat — exhibit even less interest in putting the key in the ignition. The result of this chauffeured upbringing, in my view:

Does this suggest that youngsters are not as car-obsessed as prior generations, and therefore might not be as receptive to the frequent new-car pitches from the auto industry? If so, carmakers might want to start revising their marketing strategies now, to counter a more challenging consumer market a few years from now?

Then again, it’s not like the majority of these deferring drivers can avoid getting behind the wheel indefinitely. They’re going to move out of their helicopter-parent cocoons sooner or later, and outside of New York and a couple of other concentrated urban cores, they’re going to need to drive to survive. So maybe the true longer-term impact will be… Even lousier drivers on the road, given that they’ll have had less experience?

So transportation options and infrastructure could be in for some fundamental shifts over the next decade or two. Until these coddled kids start getting married, and reproducing, and find that it’s far from optimal to herd the kids from bus to rental car on a regular basis…

by Costa Tsiokos, Tue 09/21/2010 09:45am
Category: Society
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