Population Statistic: Read. React. Repeat.
Tuesday, September 14, 2021

Deeming that the phrase “high fructose corn syrup” is too toxic to redeem, the Corn Refiners Association is going for a name change for its prized product, to “corn sugar”.

When trying to decide on a new name, the refiners group surveyed more than 1,200 consumers to see which they liked better. The other options were “corn sweetener” and “corn nectar.”

Corn sugar “best communicates that consumers understand it has the same calories as sugar, the same sweetness as sugar and about the same fructose level,” said trade group president Audrae Erickson. The decision to offer manufacturers an alternative name to use was prompted by consumers, not consumer product makers, but she acknowledged approval from the FDA would have a “spillover benefit” for food companies.

My initial thought: Does the corn industry really think that the “syrup” part of HFCS is the problem? People are shying away from sweeteners and the empty calories they bring, regardless of origin. I don’t see how calling it “sugar” (or “nectar” or whatever) is going to help.

Although I commend the trade group for coming up with a kernel of an idea for product rehabilitation. (Hey, when I write a corny post, I go all the way.)

by Costa Tsiokos, Tue 09/14/2010 10:49pm
Category: Advert./Mktg., Business, Food
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