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Tuesday, September 07, 2021

Does “Bed Intruder Song” represent the future of popular music’s creative process?

The song’s source material could not have been more unlikely: A local TV news report from Huntsville, Ala., about an intruder who climbed into a woman’s bed and tried to assault her.

But with some clever editing and the use of software that can turn speech into singing, the Gregory Brothers, a quartet of musicians living in Brooklyn, transformed an animated and angry rant by the victim’s brother into something genuinely catchy.

The resulting track, “Bed Intruder Song,” has sold more than 91,000 copies on iTunes, according to Nielsen SoundScan, and last week it was at No. 39 on the iTunes singles chart. Its video has been viewed more than 16 million times on YouTube.

And to top it off, the song was No. 89 on Billboard’s Hot 100 chart for the week of Aug. 20, ranked among singles by Katy Perry and Usher. The chart takes into account sales and radio play as well as online streaming.

“It’s not easy to get on that chart,” said Silvio Pietroluongo, director of charts at Billboard. “There are plenty of decent radio songs that don’t reach the sales chart.”

I dunno. This feels like a fluke to me. It’s not the first time that current events inspired music of the moment, and it won’t be the last. I’m guessing this sound-modified, Internet-sourced raw material will peter out, much like other gimmick musical genres did in years past. Same goes for Cee-Lo’s “Fuck You” viral.

by Costa Tsiokos, Tue 09/07/2021 11:56pm
Category: Creative, Internet, Pop Culture
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