Population Statistic: Read. React. Repeat.
Sunday, September 05, 2021

As much as I like to believe that I’m immune to alcoholic beverage marketing — chiefly though my distaste for the infinite iterations of beer commercials — the truth is that I’m a sucker for any product packaging in this space that even hints of uniqueness.

Exhibit A would be the image accompanying this post. The Kraken Rum comes in a distinctive bottle design, with those two neck-level rounded handles. I’m guessing that’s reminiscent of this spirit’s theme: The kraken, a mythical multi-legged sea monster. The label is lovingly crafted as an oldtime woodcut placard. All of this is a good tie-together for a dark spiced rum, a traditional ancient mariner type of booze that’ll knock you out with 94 proof of potency.

Of course, I bought it as soon as I saw it on the liquor store shelf. The relatively cheap $20 pricetag didn’t hurt, but really, it was the kitschy-ness that had me reaching for it. The flavor and drinkability is practically secondary.

Although my sampling found that a basic Kraken and Coke makes for a fine libation. So I guess I lucked out that my consumerist impulse netted me a quality addition to my booze collection.

by Costa Tsiokos, Sun 09/05/2021 08:31pm
Category: Advert./Mktg., Creative, Food
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