Population Statistic: Read. React. Repeat.
Friday, September 03, 2021

You know all those perma-stick decals lurking under the lid of every new Windows PC laptop computer? Despite their garishness, they’re there for a reason:

A.M.D.’s research shows that consumers hate the stickers (duh). But they’re not going away, for one simple reason: There’s big money involved. Intel, Microsoft, Skype and whoever else is represented by the stickers actually pay the computer companies for the billboard space. That’s why H.P., for example, would tolerate gumming up its laptops’ good looks with crass ads. (Apple refuses to put Intel stickers on its computers, even though there’s Intel inside. In doing so, it leaves millions of dollars a year on the table.)

I actually remember one of these labels serving a useful purpose on one of my old Wintel notebooks. The details are fuzzy, but the bullet-point specs printed on this particular sticker were handy enough that I appreciated having the machine’s technical details constantly within sight. The alternative would have been to dive through a bunch of Windows menus and submenus to gather the same basic information. That’s why I never removed it for the 3-4 years I used the thing.

But that was just one single stickie. I’m surprised it took so long for third-party providers to exploit that front-and-center computer-user territory (is it really on anybody’s “laptop” anymore?) as advertising space. The next step is for computermakers to substitute that bare metal or plastic into LED or some other dynamic-display material, and rotate through a neverending parade of ads for the life of the machine…

by Costa Tsiokos, Fri 09/03/2021 02:11pm
Category: Advert./Mktg., Business, Tech
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The twenty-four bucks I laid out this afternoon were well worth it, for no other reason than to receive the above sales receipt with the bare, context-absent words “JAPANESE CYCLOPS” printed on it. Hey, I’m easily amused (sometimes).

And just what is this mysteriously-named item that I purchased? Is it a Far Eastern version of the one-eyed Greek mythological monster, a beast that I get to keep in a cage?

Alas, no. What I picked up is one part American comic-book pop culture combined with Japanese kitsch, distilled in the form of a hipster t-shirt. A birthday gift for a friend, whose alley this should be right up. I only hope that he fits into an X-Large…

by Costa Tsiokos, Fri 09/03/2021 01:19pm
Category: Comedy, Fashion, Pop Culture
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