Population Statistic: Read. React. Repeat.
Monday, August 02, 2021

This sign, adorning a Chelsea storefront, says it in as blunt a manner as possible:

Because summertime is the right time to have a store-wide sale on “most shit”. The rest of the shit inventory gets moved during the winter sale, I’m guessing.

by Costa Tsiokos, Mon 08/02/2021 11:45pm
Category: Advert./Mktg., Creative, New Yorkin'
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Corning has gone through its R&D vaults to unveil something called Gorilla Glass — a super-strong yet flexible material ideal for televisions, touchscreens and other electronics.

Corning set out in the late 1950s to find a glass as strong as steel. Dubbed Project Muscle, the effort combined heating and layering experiments and produced a robust yet bendable material called Chemcor…

In 2006, when demand surfaced for a cell phone cover glass, Corning dug out Chemcor from its database, tweaked it for manufacturing in LCD tanks, and renamed it Gorilla. “Initially, we were telling ourselves a $10 million business,” said researcher Ron Stewart.

Interesting that Corning felt the need to re-brand an industrial component with a snappier name. Does “Gorilla” sound more appealing to manufacturers than the technical-sounding “Chemcor”? Should that matter, when it’s performance that counts? This hints that business-to-business marketing resorts to the same tactics used for consumer-facing selljobs.

by Costa Tsiokos, Mon 08/02/2021 11:35pm
Category: Advert./Mktg., Science, Tech
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