Population Statistic: Read. React. Repeat.
Friday, July 30, 2021

Metro Washington has suffered without a streetcred-worthy nickname for long enough, so hipsters in the District and its Maryland-Virginia environs are promoting “the DMV”:

Sleek, succinct and inclusive, the name has been in common use for several years among the area’s — ahem, the DMV’s — hip-hop and go-go music crowd. It’s familiar to listeners of black-oriented radio stations such as WKYS-FM and WPGC-FM, whose DJs decorate their patter with mentions of it. It also pops up as geographical shorthand (“DMV man seeks woman”) on Craigslist.

Hate to break this to them, but here in New York, “the DMV” is instantly-recognizable shorthand for the Department of Motor Vehicles. That’s been the case for decades, and it’s not going to change easily. I know that not every state shares that designator for its driver’s license clearinghouse, but most in the Northeast do — including DC.

Adopting the widely-known mark of a perpetually unpopular bureaucracy as a civic tag? At first I thought it was a weak ploy. But, we are talking about Red Tape Central here. So I guess it’s perfect.

by Costa Tsiokos, Fri 07/30/2010 08:15am
Category: Advert./Mktg., Creative, Society
| Permalink | Trackback | Feedback