Population Statistic: Read. React. Repeat.
Monday, July 12, 2021

Short-branding comes to the organization formerly known as the Young Men’s Christian Association. From here on out, it’s simply “The Y”:

The Y’s new name coincides with its efforts to emphasize the impact its programs have on youth, healthy living and communities. Its affiliate in Sioux City, Iowa, for instance, is working to change zoning regulations to promote sidewalks, which it hopes will encourage more people to walk. In Louisville, Ky., the local Y is trying to increase the distribution of fresh fruits and vegetables through bodegas. In low-income housing complexes in Houston, landlords have given the affiliate apartments for an after-school program to reduce vandalism by teenagers.

“We’re trying to simplify how we tell the story of what we do, and the name represents that,” said Neil Nicoll, president and chief executive of the organization, whose membership peaked in 2007 and has remained flat.

But let’s focus on who this really impacts: The Village People, who will remain unreconstructed YMCAers by sticking with the old acronym when performing their signature song.

The People do have an out-clause to draw on, as the mothership is maintaining one exception:

The Y said in a note to editors that affiliates collectively should be referred to by the new name, but a specific branch should still be referred to as, say, the Y.M.C.A. of Greater Seattle.

So, nostalgia concerts will henceforth be location-specific? “It’s fun to stay at the — Y-M-C-A-of-Mil-wau-kee-ay!” has a different vibe to it. As long as it’s brand-accurate, I guess.

by Costa Tsiokos, Mon 07/12/2021 10:51pm
Category: Advert./Mktg., Pop Culture, Society
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For companies wary of employee-stock packages that dilute overall corporate shares, phantom stocks — a promise to pay a cash bonus that is directly tied to the value of a company’s stock — are the new incentivization option.

Because it turns out that the worker ants aren’t particularly interested in equity anyway:

Research has also shown that employees who are rewarded with actual shares tend to sell it shortly after they take hold of them. Companies, as a result, have less of a need to pay employees with stock if their workers aren’t holding on to the shares.

Not surprising, in this post-crash volatile market, that they’d want cold hard cash instead of company paper that (sadly) could be worth pennies tomorrow. A win-win all around.

The corporate world could always up the ante in this fiscal nebulousness: Instead of tying bonuses to actual stock prices, peg it to the company’s shadow revenue. Phantoms thrive in the shadow realms, after all.

by Costa Tsiokos, Mon 07/12/2021 02:39pm
Category: Business
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