Population Statistic: Read. React. Repeat.
Monday, July 05, 2021

Long the punching bag of urban-centric cognoscenti, the suburbs are making a bid for an image makeover:

Robert Lang, a University Nevada-Las Vegas sociology professor who studies suburban life, blames excessive familiarity for the suburbs’ second-class status. Since suburbs constitute “the background noise of our lives,” they’re easier to ignore or dismiss, he said.

Doing so is nothing less than rejecting inquiry into the American psyche, he suggested.

“The United States is the first suburban nation,” he said. “In the end, these are the places… where we are going to live, not matter what.”

I’m wondering on the timing of this serious consideration. True, half of Americans now live in areas traditionally defined as suburban. But what are “suburbs” nowadays? Fact is, the immediate metro areas have already morphed to become more urban than not. And demographically, the population is less white than during the mid-20th Century, thanks to immigrants bypassing city centers in favor of immediate entry to suburbs.

So what exactly is this reappraisal looking at? If anything, it sound to me like the exurbs, as the new extra-urban destination for upper-class migration, would be the focus of this popular-consciousness reworking.

by Costa Tsiokos, Mon 07/05/2021 10:25pm
Category: Society
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If you think that tagging sugarwater and snack chips with “extreme” labels in their names is a silly, wholly marketing-driven gimmick, consider the experience of Hosmer Mountain Soda. This locally-focused Connecticut softdrink bottler stumbled upon the public’s attraction to potentially wild food rides:

Hosmer’s ["Dangerous" Ginger Beer] is another new release. Its pepperiness inspired [co-manager Bill] Potvin to apply the word “dangerous” to the sandwich board promoting it in front of the Hosmer soda shack in Manchester. The result: “People were whipping in — ‘What’s this dangerous drink?’ — and I realized that just having that adjective on the beverage was enough to create interest,” Mr. Potvin said.

Simply including a strong descriptor as part of the product name — as hokey as it seems — will rope in customers. I’d say it’s due to the appearance of added legitimacy: Subconsciously, you rationalize that if this drink’s “dangerous” quality is so potent that it merits this sort of permanent enshrinement, the it must be legit. It’s somewhat on par with naming rights for sports stadia and similar branding tactics.

This particular tactic that I’m sure will run its course eventually, but for now it’s a strong magnet for thrill-seeking consumers.

by Costa Tsiokos, Mon 07/05/2021 02:48pm
Category: Advert./Mktg., Food
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