Population Statistic: Read. React. Repeat.
Monday, June 21, 2021

Given how many hours per year the average Californian spends staring at the gridlocked traffic in front of him/her, the Golden State’s scheme to install electronic ad-enabled license plates on cars is probably a sure moneymaker:

[State Senator] Curren Price, a Democrat from the Los Angeles area, said the technology will resemble traditional license plates, with plate numbers visible at all times. However, digital ads and public service announcements would flash on the plate’s screen when the vehicle is stopped for more than a few seconds.

The technology could provide an additional source of revenue for the cash-strapped state, according to Price, the bill’s author, as advertisers and technology companies contract with the Department of Motor Vehicles. He said the plates could also aid small businesses and add jobs to the ailing economy in the technology, sales and marketing, and service industries.

Seems like California’s drivers should get a cut of that advertising income — if nothing else, in the form of lower annual registration costs, etc. Unlikely, I know.

by Costa Tsiokos, Mon 06/21/2010 11:34pm
Category: Politics, Tech
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hours and minutes
If you squint hard enough, you’ll see that the screen time displayed in the above iPhone image reads 9:42 AM. Apparently, that’s a theme:

I’ve noticed that in all the commercials, print ads and outdoor ads for the iPad, the time is always shown as 9:41 a.m. Then I noticed that the time in all the iPhone ads is always shown as 9:42 a.m.

I know that watch ads like to show the time as 10:10 so the watch hands are open to reveal the brand name, but cannot figure out why Apple likes times before 10 a.m. in its ads.

Furthermore, checking this blog’s iPod category, I notice that the standard iPod Touch image similarly sports a 9:42. So this is consistent across all of Cupertino’s touchy-feely product line.

The reason remains a mystery, as Apple apparently isn’t talking. The old 10:10 minute-hand/hour-hand watch timestamp is a tempting clue, but I’m not sure there’s any connection. I can’t imagine a rational reason though.

by Costa Tsiokos, Mon 06/21/2010 11:02pm
Category: Advert./Mktg., iPhone, iPod
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