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Wednesday, June 16, 2021

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Since it doesn’t play music videos anymore, MTV is prepping for the next generation of content-filtering talent: An officially-designated, in-house “Twitter jockey”, or TJ.

The recruitment effort, which is officially called “Follow Me: The Search for the First MTV T.J.,” is planning to announce its first 18 candidates this week, culled from viewers with strong Twitter and Facebook presences. Two additional candidates will be chosen through a Web site, tj.mtv.com, where viewers can nominate friends or — more likely — themselves. The candidates will then face off in a series of competitions starting in July, with a winner to be selected in a televised event on Aug. 8…

Stephen Friedman, the general manager of MTV, said in a telephone interview that the T.J. position was created partly because of the huge online spikes that MTV enjoys during broadcast events like, say, a new episode of “Jersey Shore,” or when Kanye West grabs Taylor Swift’s trophy at an awards presentation.

And they’re not skimping on the salary, either: $100K for a year of tweeting. I would nominate myself, except that I’m ridiculously too old for MTV (39 tomorrow!), and I’m probably not tapped into the proper pop-cultural zeitgeist to pull it off. Maybe if VH1 ever needs a “teej”…

by Costa Tsiokos, Wed 06/16/2010 11:52pm
Category: Pop Culture, Social Media Online, TV
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