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Wednesday, June 16, 2021

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Since it doesn’t play music videos anymore, MTV is prepping for the next generation of content-filtering talent: An officially-designated, in-house “Twitter jockey”, or TJ.

The recruitment effort, which is officially called “Follow Me: The Search for the First MTV T.J.,” is planning to announce its first 18 candidates this week, culled from viewers with strong Twitter and Facebook presences. Two additional candidates will be chosen through a Web site, tj.mtv.com, where viewers can nominate friends or — more likely — themselves. The candidates will then face off in a series of competitions starting in July, with a winner to be selected in a televised event on Aug. 8…

Stephen Friedman, the general manager of MTV, said in a telephone interview that the T.J. position was created partly because of the huge online spikes that MTV enjoys during broadcast events like, say, a new episode of “Jersey Shore,” or when Kanye West grabs Taylor Swift’s trophy at an awards presentation.

And they’re not skimping on the salary, either: $100K for a year of tweeting. I would nominate myself, except that I’m ridiculously too old for MTV (39 tomorrow!), and I’m probably not tapped into the proper pop-cultural zeitgeist to pull it off. Maybe if VH1 ever needs a “teej”…

by Costa Tsiokos, Wed 06/16/2010 11:52pm
Category: Pop Culture, Social Media Online, TV
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Is it a bad sign that this blog has outlived some of the most notable post-subjects on it? First, the Mercury Girl gets her walking papers; and now, southwest Ohio’s only six-story statue of Jesus Christ is no more, having just been struck by lightning and burned to oblivion.

The giant-sized Jesus didn’t go out alone, either:

“The heat coming off the statue singed the entire back wall of the amphitheater and burned through it,” [local Fire Capt. Richard] Mascarella said. “Portions of the roof are destroyed, so they will have to replace a large part of it.”

A pond surrounding the statue that used to be full of fish is now filled with remnants of the structure, made of fiber glass and foam. All the fish are either dead or dying, Mascarella said.

The real tragedy? This electrified Christ-crisping is but the latest instance of lightning assaults upon religious sculptures.

by Costa Tsiokos, Wed 06/16/2010 11:22pm
Category: Pop Culture, Society
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