Population Statistic: Read. React. Repeat.
Wednesday, June 09, 2021

Both the National Hockey League and National Basketball Association are enjoying double-digit percentage-point increases in ratings this month, and there’s an interesting contributing factor:

Ratings for major sports events have been strong this year, including the record set for the most-watched Super Bowl. TV executives think it’s no coincidence the increases coincide with Americans’ rapid adoption of high definition television, which is very popular with sports fans.

An estimated 52 percent of American homes had HDTVs and were actively using them, according to a Nielsen study done in April. That compares with 33 percent a year earlier and 17 percent in 2008, Nielsen said.

A sharper picture yields a more engaged sports-fan audience, I guess. My own experience bears this out: I’d be watching sports anyway, but the HD coverage encourages me to watch more. And in instances where, for instance, there are multiple NHL games being broadcast in my area, I’ll opt for the HD broadcasts over the ones that are in standard-definition.

HD video is available online, so that alone doesn’t insulate television providers from Web competition. But it does reinforce sports programming as a key hook for customer retention.

by Costa Tsiokos, Wed 06/09/2021 11:37pm
Category: Basketball, Hockey, TV
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