Population Statistic: Read. React. Repeat.
Thursday, June 03, 2021

Today I received my first-ever payment check from Yahoo! Publisher Network. It’s also my last-ever check from them, as Y! shuttered its answer to Google AdSense not long ago.

My grand total? Five dollars, eighty-five cents.

That’s four years after signing up to be a Network partner. But my tenure was short-lived: I swapped in the YPN ads for a brief test-run, immediately saw that they weren’t serving up anything of value, and promptly ended my experiment. I never did tinker with them again; AdSense pays well enough that, frankly, it’s not worth my time trying out blog-advertising alternatives.

I never bothered to close my YPN account. I would receive infrequent auto-messages over the years. From those, and casual news-tracking, I knew that Yahoo!’s foray into ad syndication was doing poorly. I figured it would end soon enough, and now it has.

And I’ve got a paper check to show for it. Hardly worth the cost of printing it and mailing it out, but there you go. I will indeed deposit it. My dreams of Internet millions obviously won’t involve the Sunnyvale company.

by Costa Tsiokos, Thu 06/03/2021 11:18pm
Category: Advert./Mktg., Bloggin', Business
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off the list
Yesterday, Ford Motor Company officially announced it was killing off its 72-year-old Mercury line.

Which means that everyone’s favorite Mercury Girl disappears along with the brand. Not that Jill Wagner particularly needs the car-commercial gig these days, as she’s moved on to other acting projects. Still, her stint as automotive spokeswoman was a notable mini-phenomenon.

Which makes me wonder if I shouldn’t take the hint, and shutter up this blog as well. Despite being five years old, my post that “revealed” Wagner as the “gotta put Mercury on your list” model still accounts for a healthy chunk of traffic to this site. Once the commercials stop, the visitors hereabouts will stop too. After that, really, what’s the point?

I suppose I’ll just have to craft some other throwaway post that will catch fire. Something non-vehicular, preferably. But definitely with female ogling — this is the Internet, after all.

by Costa Tsiokos, Thu 06/03/2021 10:36pm
Category: Advert./Mktg., Business, Women
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