Population Statistic: Read. React. Repeat.
Wednesday, June 02, 2021

A random tweet from Tara reminded me of this old urban-fashion myth:

In its earlier heyday, rumors about Adidas ran rampant. Most popular was the grinningly-shared tidbit that the appellation stood for “All Day I Dream About Sex.” Whispers had it the shoes’ designers had deliberately chosen the funny-sounding name ‘Adidas’ to convey this teen-centric message in a way that would sail right over unsuspecting parents’ heads. (Then, as now, sneaking a fast one by the ‘rents was all part of the game.)

Such was the appeal of the spurious that few thought to question it. The truth, of course, wasn’t anywhere nearly as exciting. The company was founded in 1924 in Germany and named for its owner, Adi Dassler.

That “earlier heyday” was the 1970s, when I heard this very rumor in grade school. Definitely a good source of pre-adolescent titillation, and in hindsight, quaintly so.

For the record, the company/brand name is officially “adidas”, sans any capitalization. For some reason, that’s part of the corporate history. To perpetuate the acronym-based legend, that all-lower-case preference probably has sexual origins…

by Costa Tsiokos, Wed 06/02/2021 09:32pm
Category: Comedy, Fashion
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