Population Statistic: Read. React. Repeat.
Friday, May 28, 2021

When we combine Starbucks with the National Hockey League, the word-mashup of “StarPucks” is an inevitable outcome.

Two possibilities come to my mind for using this puckishly-cute StarPucks label:

- As a cross-promotional campaign. Both entities like to position themselves as higher-end pursuits for discerning consumer bases (versus going after mass-market appeal, ala McDonalds or the NFL), so they’d find common ground in their audiences. Some sort of rewards program tied to city/team territories would strike marketing synergy.

- A potential name for a Seattle NHL franchise, perhaps the first blatant corporate branding of a franchise identity in North American major-pro team sports history. But only if an on-ice resurrection of the Seattle SuperSonics doesn’t work out.

by Costa Tsiokos, Fri 05/28/2010 01:29pm
Category: Advert./Mktg., Food, Hockey
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