Population Statistic: Read. React. Repeat.
Wednesday, May 26, 2021

If Fortune Magazine is to be believed, there’s a new drinking game sweeping the nation:

“Icing” — or “getting iced” — is a drinking game that’s rapidly gaining popularity amongst office workers, tech and media types, and college students. The rules are simple: If a person sees a Smirnoff Ice, he or she must get down on one knee and chug it, unless they happen to be carrying their own Smirnoff, in which case they can “ice block,” or refract the punishment back onto the attacker. In order to dupe people into stumbling across the beverage, participants have devised creative ways of presenting them with Ices, like strapping the bottles to the backs of dogs or burying them in vats of protein powder.

The trend first took hold on college campuses in the South, but it’s trickled up both coasts, where icings have been spotted at the offices of companies like Yelp! and IAC’s College Humor. Bankers, too, have embraced the fratty fad: An ice attack was recently reported at Goldman Sachs, and Fortune has learned of icings at Florida-based investment bank Raymond James and New York City hedge fund D.E. Shaw.

Smirnoff parent Diageo claims to not be behind this brand-specific recreation. It certainly does smack of corporate-guided viral/guerilla marketing, so it wouldn’t shock me if that turns out to be a lie. Then again, I can totally see this being a genuine grassroots effort. People — particularly the college-aged contingent behind this — love their vodka.

Then again, again: I’m not sure how much to make of this. A handful of frat boys in the finance industry are playing with liquor bottles — so what? I don’t see this taking hold on a wide scale.

by Costa Tsiokos, Wed 05/26/2010 11:11pm
Category: Advert./Mktg., Creative, Food, Society
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While around town today, I saw at least three young women sporting what looked like ballpoint-pen markings on their hands and forearms. From my vantage point, these markings looked like random letter- and number-scribblings — not at all like tattoo or henna patterns, or anything else that might have stylish permanence.

Is this some new trend? I haven’t seen extensive pen-marks on skin since sometime in grade school. Hard to believe they could be making a comeback in this day and age, with so many other, more reliable (mainly digital) ways of recording random information. Maybe they’re emulating Sarah Palin?

by Costa Tsiokos, Wed 05/26/2010 10:51pm
Category: Fashion, Politics, Women
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