Population Statistic: Read. React. Repeat.
Thursday, May 20, 2021

CBS added a prime-grade bit of corporate-speak to our lexicon yesterday:

The [schedule] changes, and the five new shows, are part of what Kelly Kahl, senior executive VP for CBS primetime, calls “aggressive stablity.”

“Every year the goal is to make the schedule stronger,” Kahl says. “To make the schedule stronger, you have to put new shows on the air. That usually means clearing out some space, some of the lower-hanging fruit. Most of the shows we canceled were either ones that had the biggest declines year to year or were simply the lowest-rated shows. It’s the network circle of life.”

“Aggressive stability”. Basically presented as a proactive strategy to stave off eventual decline, but really, it smacks of change just for the sake of change. With a dose of self-denial about it, to boot. Does this stuff actually make sense when it comes out of a suit’s mouth, or does it need to be repeated endlessly until any meaning is beside the point?

by Costa Tsiokos, Thu 05/20/2010 10:03am
Category: Business, TV, Wordsmithing
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