Population Statistic: Read. React. Repeat.
Wednesday, May 19, 2021

shit-shat
Well, that was quick. Less than a year after Twitter account @ShitMyDadSays was launched, it’s been turned into a network sitcom, set to debut this Fall on CBS.

Absorb that for a moment. Because here comes bombshell No. 2:

William Shatner himself is starring, as Dad. Yeah. (As always, I’m hoping some of the Shit He Says will be in Esperanto.)

The realization of this social-media-to-television deal only confirms my original suspicions:

Call me crackpot, but I wouldn’t be surprised to find out that SMDS was a false front from the start. Frankly, I’ve been suspicious of its authenticity all along — some of those quips come off as totally made-up. Maybe CBS launched the Twitter account months ahead of time to build a Web audience for a supposedly-real screwball family, as pre-marketing for developing the series that they were going to produce all along. Crazier things have happened.

I say this has been one big, elaborate set-up, designed to look like a grassroots effort. Not that it ultimately matters, since the officially-entitled “$#*! My Dad Says” probably will be canceled after one season. No amount of Shatner-ization will prevent that shit from happening.

by Costa Tsiokos, Wed 05/19/2010 11:03pm
Category: Celebrity, Social Media Online, TV
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