Population Statistic: Read. React. Repeat.
Monday, April 26, 2021

erectSo we’ve all seen that Kia Sorrento Super Bowl ad with the joyriding kids’ toys. And we all know that Muno of “Yo Gabba Gabba!” fame is a prominent member of that car-selling entourage.

But not everyone in the automotive-marketing world is picking up on Muno’s family-friendly image:

What the hell, Kia? I understand that this “one-eyed monster” is a character from some kids’ show, but to your child-free customers this key marketing character looks like an infected phallus with a nasty case of genital warts. If that’s what you get with a new Kia Sorrento, I’ll pass.

Of course, “child-free customers” wouldn’t be in the market for a minivan anyway. So it’d be easy enough to dismiss such criticism, seeing as how it comes from a jaded car-showroom human prop. On the other hand, speculation about Muno’s phallic-reminiscent vibe(ration) has been around since the show’s 2007 debut:

“He’s tall and friendly,” the theme song informs us, as the giant orange cyclops jumps up and down (vibrates, really) and giggles. His most noticeable for-her-pleasure feature by far is the fact that he’s covered with Astroglide little bumps that aren’t unlike several products you’ll find in the Good Vibrations catalogue.

So is Muno really an overgrown joystick, in more than one sense of that word? I guess there are worse things to be patterned after.

by Costa Tsiokos, Mon 04/26/2010 08:08am
Category: Advert./Mktg., Pop Culture, TV
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