Population Statistic: Read. React. Repeat.
Monday, April 19, 2021

The full-court press to get out the count for this 2010 Census is especially marketing-oriented when compared to the usual governmental calls to action. The notable Super Bowl commercial kicking off the campaign seemed to set a consumerist approach toward Constitutional enumeration, and that focus on the to-be-apportioned Federal lucre is rubbing some the wrong way.

No doubt, the economic benefits are being expounded to the hilt, and not just by the bureaucrats: Among others, the president of Univision is pushing Census participation as a dollars-and-cents benefit for its target audience. When stacked up against mere civic duty, it’s easy for the money concerns to grab the spotlight.

I’m not so sure that the Federal dole is being oversold, though. The messaging I’m seeing is certainly unconventional, but it’s definitely couched more in themes of participation and representation more than compensation. Perhaps the injection of any talk of governmental funding obscures the main point, for better or for worse.

by Costa Tsiokos, Mon 04/19/2010 11:57 PM
Category: Business, Politics, Society
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The following just may be my all-time favorite sports-talk non sequitur:

He’s listed as day to day; but then again, aren’t we all?

As delivered by Dan Patrick and/or Keith Olbermann on ESPN, during SportsCenter’s “Big Show” golden years (who, in turn, borrowed it from baseball announcing legend Vin Scully). Of all the pop-culture infused catchphrases and riffs that were peppered amidst game highlights and player reports, this particular one delivered a short and sweet bit of humor, tinged with deadpan pathos.

That’s why I’m frustrated when I consistently flub it whenever I try to deliver the line myself. Somehow, it just doesn’t translate to everyday parlance, even though the feeling of existence as a daily gamble is certainly relatable. Or maybe I’m not an adroit enough conversationalist to pull it off.

by Costa Tsiokos, Mon 04/19/2010 10:57 PM
Category: Comedy, Sports, TV, Wordsmithing
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