Population Statistic: Read. React. Repeat.
Friday, April 02, 2021

When the paper upon which a piece of correspondence is written is more interesting than the written correspondence itself, you’ve got Letterheady.

The vintage 1950s Nudie Cohn parchment on display below is a prime example of the formal creativity that was once routinely disseminated via postal mail, envelope-by-envelope. The presentation was well worth the writing-space real estate that was sacrificed. Assuming you didn’t mind risking that the body of the letter itself might get lost on the page.

by Costa Tsiokos, Fri 04/02/2021 12:28 PM
Category: Creative, Publishing
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I came upon the above sticker-transparency on the subway this morning. Nothing special about it — someone bought a new electronic toy, and left behind the scant instructional material. But I was intrigued enough by this minor artifact to unstick it off the car wall, and then photograph it. I guess the idea of these instructions being orphaned from their matching product strikes me slightly funny — funny enough for a Friday morning, anyway…

There’s something about such icon-based product guides that makes them fairly useless (which, I’m guessing, is why this one was discarded in the first place). The visual language here — hand-gesture symbols that correspond with onscreen actions — hints at universality. But I think it’s just bare-minimum function-tagging, representative of a general consumer-sphere trend. Maybe it’s intended to do nothing more than spur the user to pick up the device and start the hands-on process; in which case, the minimalist presentation does just enough.

Looking at this one, I’m assuming it’s for some kind of touchscreen device — probably a phone or e-reader. I’m going to guess that it’s for Sony hardware; there’s a distinct look-and-feel here that’s reminiscent of their product-packaging.

by Costa Tsiokos, Fri 04/02/2021 10:35 AM
Category: Creative, Tech
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