Population Statistic: Read. React. Repeat.
Sunday, March 07, 2021

News flash to my generation: A certain former music channel is cutting the cord:

“We’re pushing Generation X out,” [MTV Networks President Van] Toffler said. “We’re slaves to our different audiences, for MTV that’s millennials, who are vastly different than Generation X; they’re definitely less cynical — they’re more civic minded.”

News flash to Toffler: For the most part, Gen-X pushed MTV out the door years ago. Probably around the time that the “M” stopped standing for “music” (apparently, it now stands for “millennials”), and proto-reality show sludge like “The Real World” started dominating the channel’s airtime. As much as the channel was defined in its formative years by Gen-Xers — and vice-versa — times have changed for both. It’s not like anyone expected a televised shrine to youth to gracefully grow old with its founding audience.

In fact, one wonders why the official disconnect comes at this late date:

Regardless of whether the network’s programming matches its ideals, Toffler’s way of thinking is good business. There are roughly 78 million millennials. Generation X only has around 46 million members. If you couple that fact with the generalization that Gen-Xers are both less consumer-minded than their peers and much harder to fool, then it becomes downright surprising that MTV waited this long to shift their focus to greener pastures.

I suppose there are compensations. Middle-aged Xers can shift to VH1, where they can catch… well, the same reality TV crap as on the MTV mothership. Here’s to staying young forever!

by Costa Tsiokos, Sun 03/07/2021 06:44pm
Category: Pop Culture, Society, TV
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2 Feedbacks »
  1. YOU CAN SPELL MTV WITHOUT G-E-N-X http://bit.ly/d8kkjj

    Trackback by Diana — 03/08/2021 @ 3:05 AM


    Not too long after MTV officially disowned its Generation X heritage, the network is now reviving one of its hallmark properties from that bygone era: “Beavis and Butt-head” is joining the…

    Trackback by Population Statistic — 07/14/2010 @ 11:17 PM

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