Population Statistic: Read. React. Repeat.
Sunday, February 07, 2021

In a fairly staid commercial lineup for Super Bowl XLIV, the clear winner for me was this utterly improbable pairing of David Letterman and Jay Leno (with Oprah in the moderating middle):

Maybe even funnier than the ad itself is the lengths taken to keep its inception secret:

The spot was shot last Tuesday afternoon, under the strictest of secrecy which involved both Mr. Leno and Ms. Winfrey flying in surreptitiously to New York, and arriving incognito at the [Ed Sullivan Theater], while Mr. Letterman was in the midst of taping his show for that night. It also involved Jay wearing a disguise: hooded sweatshirt, glasses and faux mustache. If you happened to be on Broadway between 53rd and 54th street last Tuesday about 4:15, you might have seen a man fitting that description slip into the theater by a small entrance under the marquee.

All that for a “Late Show with David Letterman” promo. And it basically topped every other $3-million, 30-second spot of the night. Dave might have been complaining about his “worst Super Bowl party ever”, but it produced the best commercial break during the whole game.

by Costa Tsiokos, Sun 02/07/2021 11:45pm
Category: Advert./Mktg., Celebrity, Football, New Yorkin', TV
| Permalink | Trackback |

Feedback »
Say something!


Comment moderation might kick in, so please do not hit the "Say It!" button more than once.