Population Statistic: Read. React. Repeat.
Saturday, December 19, 2021

For all the attention that the Flip Video camera is getting for the user-generated clips it’s running on national television spots, I’m seeing a concurrent part of this marketing campaign that’s curious:

Many of the outdoor display ads, like this one (shown above), actually feature celebrities. The placements I’ve seen in New York City transit hubs prominently display recognizable faces like Tony Hawk and Sophia Bush alongside the mini-camcorders. This seems to run counter to the “grassroots” concept behind the TV ads, i.e. everyday people sending in slice-of-life “flippable moments”.

But if you think about it, this two-tiered content approach makes sense. The television ads, short as they are, are designed for an audience that is focused on the screen; the eyeballs are already paying attention to the ad. The outdoor ads, on the other hand, need to capture attention in a split-second; the surest way of doing that is by showing off a celebrity mug. Different bait for different fish, basically.

It’s a neat trick, because it’s still something of a contradictory marketing message, despite the presumed minimal crossover in audiences. I guess the ultimate goal is to present the Flip as such a universal product that it identifies with everyone, famous or anonymous.

by Costa Tsiokos, Sat 12/19/2009 05:46 PM
Category: Advert./Mktg., Photography, Tech
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My workplace buddy Ken recently shared this little gem with me… His mother sent out her annual holiday letter (do people seriously still do those?), and dropped in the following status update on her children:

Ken and his sister are doing (a qualified) well.

Never has passive-aggressive maternal guilt been so succinctly expressed. The fuller sentiment behind that qualification probably goes something like this:

“Ken and his sister are doing well — that is, as well as can be, without being settled down and married and making me a grandmother, and building a solid career so I won’t have to constantly worry about how they’re going to end up, because they’re in their 30s already and after all, I have a right to be worried, don’t I?”

Tis the season for such familial pressure-plays. Not that I know anything about a mother’s qualified love.

by Costa Tsiokos, Sat 12/19/2009 01:32 PM
Category: Comedy, Wordsmithing
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