Population Statistic: Read. React. Repeat.
Sunday, December 13, 2021

In an attempt to break through the music-media clutter, aspiring (and already-aspired) bands are using skin as an in, online:

Accordingly, the music video has reemerged as a powerful promotional tool and thanks to relaxed standards of the Internet — i.e., no standards whatsoever — a recent surge of music videos have included nudity to help bands reach new eyeballs.

But unlike the explicit pop, rap and metal videos that populated cable television in various blurry, censored incarnations over the years, these new videos have little hope of airing on traditional networks such as MTV or Fuse TV. Instead, they spread across the Web, tagged with four magical letters that serve as catnip for the bored and unsupervised: NSFW.

Nudity has helped recent videos from Yeasayer, Amazing Baby and Matt & Kim rack up page views…

I’ve got no problem with a not-safe-for-work trend sweeping through the cacophony that is indie rock. I’d suggest that, instead of the musicians stripping down to show off their non-vocal assets, they get models with nudity-optimized bods to do the full-frontal lifting. This is a numbers game, after all — a well-toned body artist will draw more eyeballs than some pale, scrawny warbler…

It’s a calculated ploy: Some percentage of the online audience will actually listen to the soundtrack, versus the majority who will flit onto YouTube and simply skip around to the nude scenes (ironically, with the audio muted because — irony again — they’ll be goofing off during working hours). Out of that, these acts will snare a couple of song/album/ticket sales. Typecasting worries over being “that naked band” can come after/if they’ve hit the big time.

by Costa Tsiokos, Sun 12/13/2009 06:06 PM
Category: Advert./Mktg., Internet, Pop Culture
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Our collective information overload now has a grey-matter storage tally: University of California-San Diego researchers have calculated that the average American consumes the equivalent of 34 gigabytes of data and information every day.

According to calculations in the report, that daily information diet includes about 100,000 words, both those read in print and on the Web as well as those heard on television and the radio. By comparison, Tolstoy’s “War and Peace” contains about 460,000 words.

The researchers, who built their work on previous studies of information consumption, found that Americans take in data through various channels, including the television, radio, the Web, text messages and video games. Most of this time is spent in front of screens watching TV-related content, averaging nearly five hours of daily consumption.

Second is radio, which the average American listens to for about 2.2 hours a day. The computer comes in third, at just under two hours a day. Video games take up about an hour, and reading takes up 36 minutes.

I wonder if this measurement isn’t too narrow. Where does outdoor advertising, for instance, fit in here? And conventional media channels are just one form of all the information that passes through our eyes/ears/skin — don’t phone calls, touching surfaces, etc. count? In that light, 34 gigs is a conservative figure. Although obviously, the media-centricity means a lot to marketers who are looking for where their audiences are focused.

And let’s keep in mind that, despite the broadband-load of information coming at us, it still gets processed by our dial-up heads. The miracle is that any of it — even a small percentage of that 34 gigs — gets saved by our mental hard drives.

by Costa Tsiokos, Sun 12/13/2009 02:14 PM
Category: Internet, Media, Society
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figure of speech
If great orators like John F. Kennedy and Ronald Reagan had wanted to trade depth for breadth when delivering their historical addresses, Twitter would have been the ticket.

Granted, some of the timeless gravitas is lost, like when Martin Luther King Jr.’s “I Have A Dream” speech is perfectly tweet-compacted:

@mlkingjr29 I have a dream: one day this nation will rise up & ppl will not be judged by the color of their skin but by the content of their character.

@mlkingjr29 Perfect 140! Booyah.

Far less stirring than an offline delivery from the podium. Somehow, I don’t see any future inspirational rallying cries emerging from a 140-character gist-of-it quip.

by Costa Tsiokos, Sun 12/13/2009 11:55 AM
Category: Comedy, History, Social Media Online
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