Population Statistic: Read. React. Repeat.
Monday, December 07, 2021

There have been so many naked-model ads for People for the Ethical Treatment of Animals that this latest one, featuring Joanna Krupa, really shouldn’t cause anyone to bat an eye.

Anyone other than the Catholic League, which objects to the whole ornate-cross-as-angelic-bikini imagery. For that matter, Krupa’s work here does inspire me to convert to Catholicism, animal activism, and blondes — almost.

As for that “Be an Angel for Animals” theme, the heavenly wings seem to be incongruent with PETA’s core values:

Is that angel’s wings made from real feathers???? Oh the horror!

Maybe PETA was so enamored of its takeoff on the Victoria’s Secret iconic Angels campaign that it overlooked bird byproducts (real or synthetic, doesn’t matter in terms of visual messaging) in an anti-cruelty ad. Or else avian suffering doesn’t make the ethical-treatment cut.

by Costa Tsiokos, Mon 12/07/2021 06:17 PM
Category: Advert./Mktg., Fashion, Political, Women
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From the looks of the previews, “Men of a Certain Age” is a television series demographically-tuned to appeal the 40-to-55-year-old male crowd.

It’s curious, then, to see that TNT is debuting the show tonight at 10 pm — right in the middle of Monday Night Football on ESPN. That’s opposite National Football League action, which is just about the only TV programming that the sitcom’s intended audience is devoted to.

Is TNT intentionally setting up “Men” to fail? Or is it somehow counting on football viewers to stray away from the Ravens-Packers game, reasoning that middle-aged male eyeballs that are already glued to the screen will stumble upon the new show? Have the cable networks abandoned marketing efforts to get people to set “appointment watching” dates with their TV sets, and instead are just banking on those who already happen to be watching (albeit on a different channel)?

I just can’t think of any other reasons for this attempt at counter-programming versus football. If it’s a new strategy for launching targeted programming, I wouldn’t bet on it working. Not even if the MNF game is an early blowout.

by Costa Tsiokos, Mon 12/07/2021 09:09 AM
Category: Football, Society, TV
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