Population Statistic: Read. React. Repeat.
Thursday, November 19, 2021

bowled over
To the extent that the National Football League is an economic barometer, the early land-grab on Super Bowl XLIV adspace suggests a recovery is well-underway:

Months away from the biggest football game of the year, CBS is already nearing a 90% sellout for advertising spots during the game. The network expects to close enough deals to hit that mark before Thanksgiving, said John Bogusz, CBS’s vice president of sports sales and marketing…

For last season’s big match, NBC didn’t reach the 90% benchmark for sales until January, just a month ahead of the telecast.

The pricetag for a 30-second spot hasn’t hit the previous high of $3-million yet, so maybe the relative bargain is prompting the big buy-in. Also, all those consumer-goods producers doubtless have loads of inventory to move, after the Great Recession chilled most folks’ discretionary spending. The confluence makes for a desperate situation, which I’m sure the NFL is glad to remedy.

by Costa Tsiokos, Thu 11/19/2009 11:57 PM
Category: Football, SportsBiz, TV
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