Population Statistic: Read. React. Repeat.
Thursday, November 19, 2021

bowled over
To the extent that the National Football League is an economic barometer, the early land-grab on Super Bowl XLIV adspace suggests a recovery is well-underway:

Months away from the biggest football game of the year, CBS is already nearing a 90% sellout for advertising spots during the game. The network expects to close enough deals to hit that mark before Thanksgiving, said John Bogusz, CBS’s vice president of sports sales and marketing…

For last season’s big match, NBC didn’t reach the 90% benchmark for sales until January, just a month ahead of the telecast.

The pricetag for a 30-second spot hasn’t hit the previous high of $3-million yet, so maybe the relative bargain is prompting the big buy-in. Also, all those consumer-goods producers doubtless have loads of inventory to move, after the Great Recession chilled most folks’ discretionary spending. The confluence makes for a desperate situation, which I’m sure the NFL is glad to remedy.

by Costa Tsiokos, Thu 11/19/2009 11:57 PM
Category: Football, SportsBiz, TV
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In the name of science — or is it science fiction? — a professional language expert spoke only Klingon to his newborn son for the first three years of the child’s life:

“I was interested in the question of whether my son, going through his first language acquisition process, would acquire it like any human language,” [d'Armond] Speers told the Minnesota Daily. “He was definitely starting to learn it.”

And get this, Speers says he isn’t really a huge Star Trek fan.

Shoot, you don’t have to be a Trekkie to take a shining to a pretend tongue. In fact, societally, the trend is toward learning fake languages instead of bothering to acquire dying real-life dialects. Less culturally messy that way, I guess.

Furthermore, if this Speers guy isn’t a cunning linguist, I don’t know who is.

by Costa Tsiokos, Thu 11/19/2009 11:24 PM
Category: Pop Culture, Science, Society, Wordsmithing
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