Population Statistic: Read. React. Repeat.
Tuesday, November 10, 2021

lights, camera, action
Proving that there can be an upside to moving back in with your parents, Twitterer Justin Halpern has parlayed his Shit My Dad Says tweetstream into a television deal with CBS.

“Will & Grace” creators David Kohan and Max Mutchnick are on board to executive produce and supervise the writing for the multicamera family comedy, which Halpern will co-pen with Patrick Schumacker. Halpern and Schumacker will also co-exec produce the Warner Bros. TV-produced project, which has received a script commitment.

The comedy’s title will change if it gets on the air.

Halpern, 29, had moved back in with his parents in San Diego, and on Aug. 3 he launched “Shit My Dad Says,” a Twitter feed featuring colorful — often profane — comments and pearls of wisdom made by his 73-year-old father during their daily conversations.

Dibs on the title being sanitized to “Stuff My Dad Says”…

Something doesn’t add up here. To date, Halpern has posted 73 tweets in total. That meager output merits a TV development deal? Granted, a dev deal doesn’t guarantee anything — this project could easily disappear into a black hole. Still, CBS is committing resources on a seemingly thin foundation. Supposedly, the network is buying in on the strength of SMDS’s 733,000 followers, banking on those online eyeballs migrating offline.

Call me crackpot, but I wouldn’t be surprised to find out that SMDS was a false front from the start. Frankly, I’ve been suspicious of its authenticity all along — some of those quips come off as totally made-up. Maybe CBS launched the Twitter account months ahead of time to build a Web audience for a supposedly-real screwball family, as pre-marketing for developing the series that they were going to produce all along. Crazier things have happened.

by Costa Tsiokos, Tue 11/10/2021 11:26pm
Category: Social Media Online, TV
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1 Feedback »

    Well, that was quick. Less than a year after Twitter account @ShitMyDadSays was launched, it’s been turned into a network sitcom, set to debut this Fall on CBS. Absorb that for…

    Trackback by Population Statistic — 05/19/2010 @ 11:07 PM

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