Population Statistic: Read. React. Repeat.
Saturday, November 07, 2021

It’s Web 2.0 gimmicky as all get-out, but who am I to argue with $85K for wearing a year’s worth of corporate swag?

Jason Sadler, 26, a former marketing professional from Florida, founded his own company, www.iwearyourshirt.com, in 2008 with the idea to wear a T-shirt supplied by any company and then use social media tools to promote the firm.

For his human billboard service, Sadler charges the “face value” of the day so January 1 costs $1, while December 31 costs $365.

Sadler said this may not sound like a lot but it adds up to $66,795 a year if he sells out every day, which he did this year. He also sells monthly sponsorships for $1,500, adding another $18,000 to his income.

The numbers certainly add up. And I commend Sadler for creatively linking the dollar amount with the day-of-year tally. I don’t know how much that’ll be undercut by his 2010 plan: Doubling the sponsorship fee for each day by adding a synchronized second t-shirt wearer in Los Angeles (Sadler’s in Jacksonville). Since the main exposure comes from posting photos online, versus the eyeballs that see the t-shirt on the street, I don’t see much advantage to having more than one person wear a shirt.

It’s working so far, though. And whenever the gimmick crashes and burns, at least these two guys will have a year’s supply of t-shirts to keep their wardrobes full.

by Costa Tsiokos, Sat 11/07/2021 06:01 PM
Category: Advert./Mktg., Creative, Fashion, Social Media Online
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I’m itching to catch Brooklyn Academy of Music’s production of “Quartett”, just on the strength of this theater review. Specifically this bit, which expounds upon a stage setting that’s a cross between “a drawing room before the French Revolution” and “an air raid shelter after World War III”:

This befits a work that seems to take place in the shadow of a crypt. As written, the play has only two characters, Merteuil and Valmont, who remember romantic war games of yore in anatomically unstinting detail. In recollecting past conquests — notably those of the virtuous Madame de Tourvel and the virginal Cécile de Volanges by Valmont — they act out the seductions, with Merteuil often playing Valmont. The language — French in this case, with English supertitles — is often poetic, ritualistic, even ecclesiastical, but with an abiding awareness that whatever pleasures the flesh may afford, it is destined to rot. The decadence practiced by these aristocrats is rooted in the consciousness of decay.

I’m a pure sucker for experimental theater. The unique lighting techniques — Valmont is bathed in a demonic red spotlight, while the scheming Merteuil shines with an icy white glow — are another enticement. Sounds like a visual stunner befitting a post-modernist adaptation of “Dangerous Liaisons”.

Unfortunately, it looks like tickets are sold out. Too bad I don’t have any inside connections at BAM.

by Costa Tsiokos, Sat 11/07/2021 11:34 AM
Category: Creative, New Yorkin'
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