Population Statistic: Read. React. Repeat.
Monday, November 02, 2021

Only a couple of years ago, Disney went to unusual measures to acquire the rights to Oswald the Lucky Rabbit: Essentially trading sportscaster Al Michaels and a bunch of sports-related airtime in exchange for the first animated character Walt Disney himself originated, thus consolidating the legendary animator’s creative heritage.

Now, we’re seeing that piece of heritage put to work. Epic Mickey is a wave-making videogame, featuring a less-than-squeaky-clean Mickey Mouse adventuring in a dark cartoon underworld. And he’s got company:

The game opens with a six-minute cartoon that shows Mickey being kidnapped into the Cartoon Wasteland, a world that’s home to all of Disney’s rejected creativity. Strapped to a table facing a variety of threats, he’s soon freed by a cartoon rabbit who quickly runs away.

That rabbit, Oswald, was actually Walt Disney’s first cartoon creation — one he lost the rights to in 1928, when the financier and distributor of his films fired him. (Disney recently reacquired those rights, in part because of the pivotal role Oswald plays in this game.)

All that maneuvering to reel in a wayward Disney rabbit, just so an edgier, pixelated Mickey could see the light of day? Suddenly I have more respect for The Walt Disney Company, as a content-driven concern.

by Costa Tsiokos, Mon 11/02/2021 11:11 PM
Category: Business, Pop Culture, Videogames
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