Population Statistic: Read. React. Repeat.
Monday, October 05, 2021

The previously-announced Federal Trade Commission plans to combat blog-delivered stealth marketing were more clearly delineated today, perhaps too abruptly for some:

Some marketing groups fought the changes. “If a product is provided to bloggers, the F.T.C. will consider that, in most cases, to be a material connection even if the advertiser has no control over the content of the blogs,” said Linda Goldstein, a partner at Manatt Phelps & Phillips, a law firm that represents three marketing groups, the Electronic Retailing Association, the Promotion Marketing Association and the Word of Mouth Marketing Association. “In terms of the real world blogging community, that’s a seismic shift.”

Ms. Goldstein added, “We would have preferred the F.T.C. to work closer with the industry to learn how viral marketing works.”

Translation: “We would have preferred spending a few more months sandbagging the FTC while we squeezed the last few drops of juice out of this unregulated channel.”

I guess the unmarketing folks will just have to fast-track their migration to Twitter and other post-blogging platforms. It’s a nomadic pursuit, of course — you exploit the new territory for as long as you can before regulation comes in to spoil the party. Left in the wake are the party favors and a lot of noise.

by Costa Tsiokos, Mon 10/05/2021 11:50 PM
Category: Advert./Mktg., Bloggin', Politics, Social Media Online
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I retrieved these four colorful little emoticons-based pin buttons from my brother’s pile of artifacts. I estimate they’re about a decade old. Since those little keyboard expressions are still going strong on screens from the desktop to the pocket, I guess these pins are not necessarily dated.

Except, maybe, for that pink-magenta one on the far left. For the life of me, I can’t figure out what communicative emotion it’s supposed to represent. I may have the orientation wrong, meaning that the “v” and caret should be flipped 180 degrees. If you know what I’m missing, please clue me in. The others, of course — comprising :-) | :-o | :-( — are pretty self-explanatory.

Photo has been Flickrized, of course. Strictly for propagation purposes. Despite my best lighting efforts, my cameraphone just wouldn’t yield a sharper picture. I guess I could have recreated the buttons in full-color digital glory with Illustrator, but that smacks of work.

by Costa Tsiokos, Mon 10/05/2021 08:17 AM
Category: Creative, Internet, Photography
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