Population Statistic: Read. React. Repeat.
Thursday, October 01, 2021

With the strictly-segregated 30-second spot losing relevance, and old-fashioned product-placement not breaking through the mindshare clutter, advertising now is insinuating itself right into the scripts of televisions shows:

During the [commercial] short, which was crafted by ["Desperate Housewives"] staffers, romantic tension erupts among a married couple, with Sprint’s Palm Pre playing a central role in the proceedings. In the next seven weeks, viewers will see seven more vignettes featuring the couple, who find that Sprint products help them learn more about infidelity, betrayal and justice than they ever might have imagined. A few weeks down the road, the two characters should show up in subtle fashion in the actual show “Desperate Housewives.”

Basically a show-within-an-ad-within-a-show. The idea is a seamless viewing experience, where everything counts as one overarching storyline — including what’s usually (or formerly?) a commercial “break”.

Or, on the flipside, you could now regard everything to be one long commercial, including the story content. Considering some of the creative discontent over this approach, that’s both the current assessment and the view to the future:

Peter Horton, executive producer of the short-lived NBC drama “The Philanthropist,” said he would hesitate to have another such ad on one of his shows. He said a dramatized vignette featuring the assistant and bodyguard of the show’s main character using Microsoft Corp.’s Bing search engine to look up things online was confusing to viewers because it sometimes introduced a competing plot line.

“I understand the desire financially by networks and producers,” Horton said. “I do think it’s at the expense of the viewing experience, I really do.”

It’s not hard to figure that the pressure will be to follow the dollars, and that these “dramatized ads” will eventually overtake the pure creative content. The question is whether or not anyone will still be watching the boob tube by then.

by Costa Tsiokos, Thu 10/01/2021 11:06 PM
Category: Advert./Mktg., TV
| Permalink | Trackback | Feedback

al critter-da
Thanks to an astute commenter, I now know the true identity of the above graffiti-planted rabbit, which I photographed on Bleecker Street months ago.

This long-eared masked malcontent is none other than Bunny bin Laden. And he’s left quite a trail of spray-painted impressions in his wake.

I guess I should be wary of possible linkages to Osama and/or al Qaeda. But he’s just so darn cute.

by Costa Tsiokos, Thu 10/01/2021 09:18 AM
Category: Creative, New Yorkin', Photography
| Permalink | Trackback | Feedback