Population Statistic: Read. React. Repeat.
Wednesday, September 02, 2021

One year ago, Google launched the Chrome browser. At the time, I figured it was ultimately a pointless challenge to Microsoft, because without a commitment from computer manufacturers to preload it, Chrome would come no closer to supplanting Internet Explorer than Firefox has.

It did take a year, but now Google has found that critical hardware home: Sony is bundling Chrome as the default browser on its Vaio line of computers.

Granted, it’s a small footprint:

It’s not clear how much this particular deal with Sony can help improve Google’s standing. Sony’s PC business is too small to be counted on lists by industry research groups IDC and Gartner Inc. of the top five computer makers by unit shipments. The company doesn’t disclose breakdown of sales figures, but said that it expects to sell 6.2 million PCs globally in the fiscal year through March 2010.

But it’s a foothold, and one that Mozilla’s Firefox has never achieved, despite years of a head-start over Chrome. If IE ever gets banished as the mainstream Web gateway for most online users, this will be the first step.

by Costa Tsiokos, Wed 09/02/2021 11:47 PM
Category: Business, Internet, Tech
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Building off those body-decay anti-smoking ads from a few years back, New York City is applying the gross-out warning to sugar-packed soft drinks, in the form of a too-detailed visual representation of human fat.

The ads — which cost about $277,000 to develop over three fiscal years, including money for creative work and focus groups — will run in 1,500 subway cars for three months. (The $90,000 cost of the subway advertisement comes through a private donor, the Fund for Public Health in New York.)

Cathy Nonas, a dietitian who directs physical activity and nutrition programs at the city’s Department of Health and Mental Hygiene, which developed the ad, said that officials concluded, after conducting focus groups, that a graphic, in-your-face approach worked…

“We had to make sure it looked like real human fat,” said Ms. Nonas, of the health department. “We did want those little blood vessels and things like that.”

“Pouring on the pounds” and “don’t drink yourself fat” provide the textual subtlety to counterbalance those cascading globs of sugar-spawned lard. Mentally hitting the straphanger high and low, I suppose.

High time that Gotham lashed out at the sugarwater scourge. I’m sure these tactics will be just as effective in stamping out sweetener-spiked beverages as they were in eliminating ciggies — because you can’t find anyone lighting up in New York anymore, right?

by Costa Tsiokos, Wed 09/02/2021 08:50 AM
Category: Advert./Mktg., Food, New Yorkin', Society
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