Combine sado-masochistic bondage headgear with the soft, comfortable fit of blue jeans, and you’ve got… Well, you’ve got a Wranglers ad that just screams “only in Japan”.

A muffled scream, by the looks of those masks. Good thing denim is a breathable fabric, or else the lack of air-holes for the nostrils might be a problem. Or not, depending on the kinky context. I also like how the mouth area is occupied by a back pocket with the Wrangler patch dead center, conveying the impression of an oral cavity. Not that I’d be brave enough to stick my hand into that pocket…

Just one more fashion-design observation, before my mind gets completely blown: Do you think there’s a zipper in the back of those things — standard sex-wear flourish — or, in keeping with the relaxed-fit motif, a button-fly?

Before you get too weirdly excited, the buzzkill: These gimp-inspired cowls are not for sale. I’m sure these print ad props are proudly displayed as conversation pieces in some studio apartment in Tokyo right now, though.