Population Statistic: Read. React. Repeat.
Friday, July 24, 2021

Do you have to be crazy to live without air conditioning at home?

At the risk of putting my own sanity into question, I’d say no. I actually prefer no A/C to the typical meat-locker temperatures most people keep during the summers, both here and in hotter climes like Florida. Dress accordingly and drink enough fluids, and you’re fine. In fact, you might even benefit from the physiological adaptation:

[Southeastern Pennsylvania resident Martin] Focazio, 44, said that before the family stopped cooling their house, they tended to wait out their summers rather than participate in them.

“We found that going in and out of air conditioning always made you feel like it was too hot outside, so you ended up sitting in your easy chair eating pretzels,” he said. But being uncomfortable indoors forces them out — onto their 1,000-square-foot multilevel deck and beyond.

“When it’s too hot to just sit here we might go swimming or ride our bikes or walk along the canal path,” said Mr. Focazio, who noted that he usually loses about six or seven pounds each summer, which he attributes to an appetite diminished by the heat, and an increase in exercise.

No need to sell me. In fact, when I lived in Tampa Bay, I’d go weeks without turning on the A/C, in the face of 90 degree temperatures and 90 percent humidity. Friends would wonder how I managed to stay so thin; in effect, I’d sweat it off.

by Costa Tsiokos, Fri 07/24/2009 06:21pm
Category: Society, Tech, Weather
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public twit-lations
Built on the premise that tweetstreams have supplanted RSS newsfeeds and other media-outreach channels, Muck Rack is pitching a Twitter-optimized press release:

Launched in conjunction with their one-line PR partner PepsiCo, Muck Rack’s now monetizing by offering a new service for PR pros to publish one line press releases, up to 130 characters long, that can include links to other media and press kits, at a rate of $1 per character with a $50 minimum.

Short attention span theater has an inflated ticket price these days. I’m failing to see the real value being added here: Even assuming that PR pitches delivered via Twitter are likelier to get noticed, these get special notice only if you follow @muckrack. Basically, Muck Rack is selling itself tweet-by-tweet. The hope is that Muck Rack’s tweetstream becomes a centralized clearinghouse for PR info — that’s not the case now, and there’s no reason to think it ever will be. Anyone hoping for pay-per-tweet ROI is going to be disappointed.

On top of that, who ever said that a full-blown release doesn’t get results? True, no one actually reads all those cooked quotes and boilerplate, but when they contain enough skimmable keywords, they catch the attention they’re supposed to. Tweet-formed pitches might be easier to scan, but they’re that much easier to dismiss too; they knock down the odds of getting noticed to an undue degree. Not to mention that the one-liners aren’t much good without a hyperlink leading to a full-fledged release for more info anyway.

All in all, an opportunistic scam, designed to cash in on Twitter’s up-trending cachet. Far from the last one to materialize.

by Costa Tsiokos, Fri 07/24/2009 01:10pm
Category: Internet, Media, Social Media Online
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tweeting is sexy
It took a few days of botched FedEx delivery attempts, but today I finally received the HP Mini 110 Netbook that I won last week at Masquertweet.

A nice, shiny new tech toy to tinker with over the weekend. I still don’t see how I’d use this even semi-regularly — my notebook computer is portable enough most of the time, and my iPod Touch suffices for when I really need to travel light, i.e. something pocket-sized. So the netbook is a classic ‘tweener. But again, a freebie is a freebie, so I’ll find some use for it!

Thanks again to the Masquertweet crew for the fun time. And related to that, here’s a video artifact from the party, courtesy of Nicole and her Socolite “Philanthropy Is Sexy” series:

Yup, I’m in there somewhere, both behind and in front of the camera (I shot only the good parts, of course). Overall, not a bad result from far too many minutes of Twittering…

by Costa Tsiokos, Fri 07/24/2009 11:48am
Category: Fashion, New Yorkin', Social Media Online, Tech
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