Population Statistic: Read. React. Repeat.
Saturday, July 18, 2021


I was walking up Lafayette Street when I saw it: A giant billboard for E! Network’s “Chelsea Lately”, starring the eponymous Chelsea Handler.

Hard to tell from the above cameraphone photo (even in embiggened Flickrized mode), but it’s actually a two-piece billboard: Handler’s head and shoulders are placed on the smaller top board, while the rest of her body accompanies the show title, broadcast time, and that “The Sharpest Tongue In Late Night” tagline on the larger board below. There’s a noticeable gap between the two sections, which gives her a disembodied look, which I guess is why I looked for longer than 5 seconds.

Then, as I kept walking and looking up, I noticed the parked van in the foreground, directly in my line of sight. The URL on the van’s back door is for Chelsea Rental, a local truck rental company.

Coincidental juxtaposition: Chelsea up above, and Chelsea down on street level. So I had to take the picture. And maybe there’s a gag in it somewhere — is it possible to rent Chelsea Handler?

And the kicker is that neither of these “Chelsea” visuals were anywhere near the actual Chelsea neighborhood, but rather, clear across town in NoHo. The van, I guess, will eventually find its way back to the West Side. The billboard stays perched above Lafayette, for now.

by Costa Tsiokos, Sat 07/18/2009 03:55:06 PM
Category: Advert./Mktg., Celebrity, New Yorkin', Photography, TV
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